Head of Performance MarketingVirtualVocations • Tamarac, Florida, United States
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Head of Performance Marketing
VirtualVocations • Tamarac, Florida, United States
[job_card.variable_days_ago]
[job_preview.job_type]
- [job_card.full_time]
[job_card.job_description]
A company is looking for a Head of Performance Marketing.
Key Responsibilities
Develop and implement performance marketing strategies across various paid channels
Manage a multi-million marketing budget focusing on efficiency and growth
Continuously analyze campaigns to optimize for customer acquisition cost (CAC), lifetime value (LTV), and return on investment (ROI)
Required Qualifications
5+ years of experience in performance or growth marketing, preferably in B2C tech or app subscription environments
Proven experience scaling paid campaigns on social and search platforms with seven-figure monthly budgets
Deep expertise in channels such as Meta, Google, TikTok, and programmatic platforms
Strong analytical skills and proficiency with tools like AppsFlyer, Amplitude, and Google Analytics Suite
Experience leading creative teams with a focus on return on ad spend (ROAS) optimization
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Head Of Marketing • Tamarac, Florida, United States
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