Sales Development Representative

Job Description

Job Description

Description :

Company Statement & Background :

Proficy Digital is the leading full-service digital marketing agency specializing in the automotive industry. Proficy empowers OEM clients and franchised dealerships to seamlessly integrate an AI / ML-based omnichannel platform, driving incremental sales and profitability.

General Summary :

The Sales Development Representative (SDR) at Proficy Digital is responsible for creating the first impression with prospective clients. This individual will generate new opportunities by researching target accounts, engaging decision-makers, and qualifying prospects for the sales team. The SDR will be instrumental in driving pipeline growth and setting the stage for successful client relationships. The ideal candidate will be a great communicator who’s excited to work the phones and is not easily rebuffed by a likely negative response. The candidate will be measured by their ability to get meetings with target prospective clients for leadership to engage with to further sales pursuits

Duties / Responsibilities :

• Research, identify, and target prospective clients through outbound calls, emails, and social outreach.
• Qualify leads and schedule discovery calls or demos for the sales team.
• Maintain a deep understanding of Proficy Digital’s value proposition, technology, and offerings to effectively communicate with prospects.
• Use CRM tools (Apollo & Zoho) to track outreach, pipeline progress, and key metrics with accuracy.
• Partner with Sales Management to ensure smooth handoff of qualified opportunities.
• Collaborate with marketing to leverage campaigns, content, and events for lead generation.
• Consistently achieve and exceed weekly activity goals (calls, emails, meetings booked).
• Contribute feedback from the field to help refine messaging and targeting strategies.
• Other administrative tasks as assigned.

Requirements :

Required Skills, and Abilities :

Education and Experience :

Physical Requirements :