Director of Brand Marketing - Haven Well Within

Must be based in the Hingham, MA area

About the role

The Director of Brand Marketing is responsible for developing omni-channel, culturally relevant marketing strategies, including social media and communication plans that brings the Brand positioning to life through effective storytelling in all channels. This individual is responsible for seasonal strategies inclusive of identifying breakthrough brand ideas, creative campaign briefs, product focus and launches, program integration, and management. The Director leads cross-functional work sessions with Creative, Digital, Public Relations, Philanthropy, and the evolving store team to ensure an integrated marketing approach to our brand and product content visuals and storytelling. This leader ensures all efforts drive growth for the brand through effective retention, acquisition and reactivation tactics.

The impact you can have

• Seasonal Planning : Leads planning and oversees marketing execution, including collaborative planning, goal setting, creation of briefs for season, stories and campaigns
• Ensures cohesive, omni-channel storytelling through on-brand creative and effective channel
• strategies based on inputs from product design, merchandising, planning, and digital marketing
• Provides marketing insights and develops strategies to support and grow key business initiatives within the brand
• Conceptualizes, develops and packages brand marketing strategy, including KPI's, in order to brief cross-functional team members, keep projects on track, and report back on success metrics
• Leads store marketing strategy driving traffic through storytelling and experience; ensures fullest expression of key initiatives in store. Will oversee Marketing for New Store Openings as the brand evolves.
• Lead social media strategy and execution through innovative ideas and compelling content that serve to meet followership goals and increase engagement
• Drive brand awareness, engagement and lead generation through social media platforms.
• Develop and execute social media strategies and content calendars. Oversee social media community management and engagement
• Interfaces with digital marketing team as a key collaborator on traffic driving initiatives across channels for all customer segments, as well as site experience, store experience, and overall user journey
• Leads communication strategy for client segmentation opportunities across channels
• Serves as a key marketing strategy partner to Merchandising, Product Design, Client Experience and Planning as well as internal marketing stakeholders : digital marketing, creative, CRM
• Oversees ROI analysis and reporting for all brand campaigns, product campaigns, and key events
• Manage all project timelines and trafficking to ensure approvals are made at the right time and we hit production deadlines
• Responsible for Seasonal Hindsight and Key Insights for Company-Wide Process meetings

You'll bring to the role

Benefits