Talent.com
Brand Manager Retail
Brand Manager RetailWhite Castle • Columbus, OH, US
[error_messages.no_longer_accepting]
Brand Manager Retail

Brand Manager Retail

White Castle • Columbus, OH, US
[job_card.variable_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Brand Manager Retail

When what you crave is a job that combines creative, challenging and ever-changing work with an experienced, inclusive team committed to create memorable moments every day, only White Castle hits the spot!

We're America's first fast-food hamburger chain with more than a century of service to a nation of cravers. But we're not satisfied with an impressive past. We've got our eye on an even tastier future, and we want you to be part of it! White Castle is always looking for passionate, energetic, results driven people to join our teams, so apply to start your White Castle career today!

The Brand Manager-Retail leads all consumer facing and retail shopper facing marketing investment as well as supporting new product innovation. The position will be responsible for growing market share and revenue for a $200 million division. The role leads developing and executing brand strategies, successfully launching new products, directing development of new packaging, and leading cross-functional teams, and ensuring profitable business results. The incumbent will oversee consistent implementation of the brand strategy across the division while optimizing unified brand opportunities between retail and restaurants. The Brand Manager Retail position will be responsible for managing agency efforts to achieve marketing objectives. This role is pivotal in having significant impact on a sizable revenue portfolio ($200 million and growing), where strategic innovation directly impacts brand growth and financial performance, requiring a versatile leader who can integrate insights, creativity, and executional excellence.

What We Are Looking For

  • Bachelor's degree in related field is required;
  • Master's degree in related field is preferred;
  • A minimum of 3 years' experience in consumer-packaged goods preferably in food;
  • A minimum of 5 years' experience working in marketing or relevant marketing agency;
  • Current and thorough knowledge of core marketing principles and application to CPG segment;
  • Excellent analytical, problem solving, and organizational skills;
  • Strong technical research skills;
  • Hybrid role ability to work at the Home Office at least 3 days per week.

What You Will Do

  • Lead and collaborate with cross-functional teams including marketing agency partners, Retail Sales, Manufacturing, Finance, to optimize marketing ROI and to achieve business objectives;
  • Support product innovation strategies through consumer insight guidance and leading creation of successful integrated product launch campaigns;
  • Leverage consumer insights, market trends, and syndicated data to identify unmet consumer needs and white space opportunities that fuel brand growth and innovation;
  • Manage relationships with packaging, production, and marketing agencies to develop consumer-centric product bundles and go-to-market strategies encompassing product positioning, pricing, packaging, and promotion;
  • Support trade and retail sell-in efforts to maximize product launch success and revenue generation;
  • Provide marketing leadership and champion a culture of innovation within the marketing and broader teams, challenging the status quo and driving continuous improvement;
  • Performs other duties as assigned.
  • Pay Range : $126,599.72 $140,666.24 yearly

    Why work for us? Here's why!!!

    Did you know that with one in five team members having at least 10 years of consecutive service, a job with White Castle can become more than just a job it can grow into a lasting and meaningful career. Why, you ask? Because in this family owned business, we take care of our team! Check out a few of the many reasons why people crave to work with us :

  • Family owned and operated since 1921
  • Medical (4 plan options and 4 national carriers to choose from)
  • Dental & Vision Plan
  • Company paid Life Insurance and AD&D (buy-ups available)
  • Paid holidays
  • Bereavement pay
  • Jury duty pay
  • 4 Weeks of Paid Vacation in the first year
  • Weekly paychecks YES, WEEKLY!
  • 401(k) (100% company match for the first 3% deferred and 50% for the next 2%); all contributions are 100% vested!
  • Profit Sharing plan
  • Holiday bonuses
  • Free parking
  • Recognition programs
  • Employee Assistance Program
  • Tuition reimbursement
  • Scholarship opportunities
  • Career growth and development
  • Hybrid work environment
  • Business casual dress code (Yep, we wear jeans every day!)
  • Onsite Caf with free drinks and food discounts
  • Community service opportunities
  • White Castle restaurant discounts
  • A slide to our lobby
  • And much more
  • If you meet the minimum qualifications above, APPLY NOW!

    White Castle is an Equal Opportunity Employer

    Requirements :

  • Bachelor's degree in related field is required;
  • Master's degree in related field is preferred;
  • A minimum of 3 years' experience in consumer-packaged goods preferably in food;
  • A minimum of 5 years' experience working in marketing or relevant marketing agency;
  • Current and thorough knowledge of core marketing principles and application to CPG segment;
  • Excellent analytical, problem solving, and organizational skills;
  • Strong technical research skills;
  • Hybrid role ability to work at the Home Office at least 3 days per week.
  • [job_alerts.create_a_job]

    Brand Manager • Columbus, OH, US

    [internal_linking.similar_jobs]
    Retail Store Assistant Manager

    Retail Store Assistant Manager

    Uptown Cheapskate Easton • Columbus, OH, US
    [job_card.full_time]
    Join our team as a Full Time Assistant Manager! Do you love sustainable fashion? Be a planet hero and get paid for it! We are searching for a Full Time Store Manager who can can help lead our team ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Shift Manager

    Shift Manager

    Steak 'n Shake Powell • Powell, OH, US
    [job_card.full_time]
    STEAK N SHAKE IS HIRING MANAGERS looking to MAKE A DIFFERENCE! Paying up to $18.We have exciting times ahead! What we sell is an experience. We are looking for passionate people with a fun-lov...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Brand Ambassador

    Brand Ambassador

    Beef 'O' Brady's - Hilliard • Hilliard, OH, US
    [job_card.part_time]
    Beef O Bradys Hilliard is looking for a.Local Community & Social Media Ambassador.Do you love sports, great food, and creating TikToks / Reels? Want a fun part-time job with flexible hours? This ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Shift Manager

    Shift Manager

    Steak 'n Shake Morse Crossing Columbus • Columbus, OH, US
    [job_card.full_time]
    STEAK N SHAKE IS HIRING MANAGERS looking to MAKE A DIFFERENCE!.We have exciting times ahead! What we sell is an experience. We are looking for passionate people with a fun-loving attitude who provid...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Retail Project Manager

    Retail Project Manager

    PSI (Proteam Solutions) • Columbus, OH, US
    [job_card.full_time]
    Project Manager, Operations – Retail / Personal Care Products.Columbus, OH | Hybrid (Tue–Thu Onsite).A market-leading retail and personal care products organization is seeking a.This role...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]
    Brand Ambassador

    Brand Ambassador

    Carbliss • Circleville, OH, USA
    [job_card.full_time]
    [filters_job_card.quick_apply]
    A Brand Ambassador is an Independent Contractor.SNFood & Beverage is seeking independent contractors to help promote our products and increase brand awareness at various events.As a Brand Ambas...[show_more]
    [last_updated.last_updated_30]
    AI Project Manager (Brand)

    AI Project Manager (Brand)

    Chase • Columbus, OH, US
    [job_card.full_time]
    Project Manager Brand Operations Ai Transformation.JPMorganChase is a global leader in financial services and ranked #1 for AI adoption and maturity in the 2025 Evident AI Index.We're building a Br...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]
    Shift Manager

    Shift Manager

    Steak 'n Shake Grove City • Grove City, OH, US
    [job_card.full_time]
    STEAK N SHAKE IS HIRING MANAGERS looking to MAKE A DIFFERENCE! Paying up to $18.We have exciting times ahead! What we sell is an experience. We are looking for passionate people with a fun-loving at...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Store Manager

    Store Manager

    Project LeanNation Polaris • Columbus, OH, US
    [job_card.full_time]
    Lead the Charge : Become the STORE MANAGER at Project LeanNation!.At Project LeanNation, leadership isn't just about overseeing operations. it's about.Your passion for leadership and communi...[show_more]
    [last_updated.last_updated_30] • [promoted]
    ASSISTANT MANAGER

    ASSISTANT MANAGER

    Nothing Bundt Cakes Westerville • Westerville, OH, US
    [job_card.full_time]
    The Nothing Bundt Cakes (NbC) Assistant Bakery Manager works alongside the Bakery Manager and team members to create the highest-quality cakes, a warm, welcoming environment, and superior guest exp...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Store Manager

    Store Manager

    Tire Choice Auto Service Centers • Gahanna, OH, US
    [job_card.full_time]
    Monro’s family of brands is one of the leading automotive service and tire dealers in the United States.We work on approximately five million vehicles a year, but with us, it is personal.Ever...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Shift Manager

    Shift Manager

    Steak 'n Shake Evans Way Ct Columbus • Columbus, OH, US
    [job_card.full_time]
    STEAK N SHAKE IS HIRING MANAGERS looking to MAKE A DIFFERENCE! Paying up to $18 per hour.We have exciting times ahead! What we sell is an experience. We are looking for passionate people with a fun-...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Store Manager

    Store Manager

    Grocery Outlet • Columbus, OH, US
    [job_card.full_time]
    Grocery Outlet is one of the fastest growing discount grocery chains in America.We're seeking hard-working candidates with retail leadership or multi-unit restaurant management experience to le...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Store Manager

    Store Manager

    Rowan • Columbus, OH, US
    [job_card.full_time]
    The Studio Manager oversees the daily operations of our ear piercing studio, ensuring the highest level of customer service, and maintaining a clean, safe, and welcoming environment.The ideal Studi...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Retail Manager - Softlines

    Retail Manager - Softlines

    Ohio Staffing • Columbus, OH, US
    [job_card.full_time]
    The Group Sales Manager supervises one or more of the Sales Departments within the store to include the merchandise presentation, inventory control, pricing, sales enhancements, staff selection and...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Brand Specialist - Columbus, OH

    Brand Specialist - Columbus, OH

    Beauty Barrage • Columbus, OH, US
    [job_card.part_time]
    Beauty Barrage is a full-service strategic sales management team with our Field Team servicing doors across North America. Beauty Barrage works with some of the hottest brands in beauty today and pr...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Retail Operations Intern

    Retail Operations Intern

    Heritage Cooperative • Delaware, OH, US
    [job_card.full_time]
    Retail Management Internship : Run a Branch, Build Your Career!.Are you a future manager, entrepreneur, or sales leader? Forget stocking shelves all summer. Our Retail Branch Management Internship th...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Shift Manager

    Shift Manager

    Steak 'n Shake Dublin • Dublin, OH, US
    [job_card.full_time]
    STEAK N SHAKE IS HIRING MANAGERS looking to MAKE A DIFFERENCE!.We have exciting times ahead! What we sell is an experience. We are looking for passionate people with a fun-loving attitude who provid...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]