Director for Donor Strategy and Engagement

Director For Donor Strategy And Engagement

If you are passionate about transforming communities with a mission-driven organization, then we have the opportunity for you! Reporting to the Chief Development and Mobilization Officer, the Director for Donor Strategy and Engagement is responsible for developing and implementing individual giving strategies to be deployed across all channels, with an emphasis in digital engagement. In collaboration with the communications team, engagement will include web, email, social media, paid search, paid ads, display, direct mail response, and more, to meet Global Refuge's targets for growing supporters, engagement, and overall private revenue. The role will reside in the Development department and work closely with the communications department. The Director will manage a team responsible for donor stewardship and mid-level engagement, as well as all direct response campaigns, impact reports, graphic design for appeals, and other donor communications.

Global Refuge, formerly known as Lutheran Immigration and Refugee Service (LIRS), is a nonprofit serving newcomers seeking safety, support, and a share in the American dream. Since 1939, we have welcomed those seeking refuge, upholding a legacy of compassion and grace for people in crisis. We walk alongside individuals, families, and children as they begin their new lives in the United States through our work in refugee resettlement, care for unaccompanied children, and economic empowerment and employment. Our work also extends to Guatemala and Mexico, where we help young people with skills training and community reintegration. To date, we have served over 800,000 people from around the globe. Our comprehensive services leverage our extensive organizational expertise as well as government, community, and faith partnerships.

Attracting and retaining the best talent is vital to our continued growth and we are proud to offer an excellent benefits package including :

• Medical, dental, vision available the first day of employment
• Generous paid time off including 20 days of vacation, 12 days of sick leave, 12 paid holidays
• 12 weeks of fully paid parental leave and up to 12 weeks of fully paid FMLA leave
• Company 403(b) contribution of 3%, an additional 7% match which vests immediately

At Global Refuge, welcoming newcomers isn't just our duty-it's an inherent part of our identity, rooted in our Lutheran heritage and inspired values and serving as a testament to our unwavering commitment to those in search of refuge. Please join us as we make a difference in the lives of newcomers.

Responsibilities / Duties

In collaboration with development and communication team colleagues, establish direction for donor engagement via web, email, and social media strategies, and execute these efforts, aligning key deliverables with organizational objectives, while managing budget. Lead development of marketing and communications related to donor engagement and digital strategies; work closely with content writer and graphic designer on external collateral. Create and oversee strategic direction and creation of direct response campaign for Global Refuge, including integrated digital marketing strategies. In collaboration with the Chief Development Officer, set annual strategy for direct mail campaign including story collection, oversight of creative and donor segmentations and goal setting. Manage a team and ensure strategy is executed and team's overarching goals are met. Responsible for the overall health and performance of the online donor experience, including basic development trouble shooting, the creation of donation pages, SMS, tracking, reporting, etc. Detailed knowledge and demonstrated ability to utilize Salesforce's reporting tools to generate detailed reports and metrics on fundraising activities and donor contributions, enabling data-driven decision-making and strategic planning. Analyze and report on metrics and measurements to determine return on investment and cost of acquisition / retention for target segments. Utilize benchmarks and set objectives to improve impact of the implemented solutions. Deliver regular reporting with actionable insights to showcase performance in digital and direct response results. Oversee the creation of donation pages, event / webinar invitations, and other donor engagement vehicles; work closely with I.T. and gift processing to ensure proper donor acknowledgements. Manage relationship with printers and other vendors related to direct response campaigns. Research new and emerging technologies and platforms and implement tools that meet the needs of the organization and align with its long-term strategy. Create funding requests and identify project ownership and management needs to implement capabilities. Establish a state-of-the-art peer-to-peer fundraising campaign, including recruitment of individuals to participate as volunteer fundraisers. Set goals working with team members to ensure team growth and professional development; review and evaluate work and prepare performance reviews. Other duties as assigned.

Qualifications

At least 10 years relevant experience and / or sufficient combination of training and experience in specialized field; BA / BS or equivalent lived / work experience; subject matter expert in field; prior staff management experience of 5 years or more. 7+ years of experience in development and fundraising, especially with experience in annual giving campaigns, development operations, direct response or non-profit development related experience with a proven track record of results. Solid understanding and experience in conversion rate optimization, developing, creating, and optimizing supporter / donor journeys, landing pages, donation pages.