Social Media Manager

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Company Overview

Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. The Company, through its wholly owned subsidiaries, owns and licenses nationally and internationally recognized brands including : Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®, and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including : Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel.

Position Overview

This position will play a lead role in the development and implementation of digital, online, and social media presence for the Nike Swim Brand. The manager will work with the brand marketing teams to create, implement, monitor, and analyze social media and digital / interactive marketing campaigns. The role is responsible for driving the success of online campaigns.

Duties and Responsibilities

Serve the Nike Swim marketing group as a digital / interactive / social media strategist

Keep the group informed and up-to-date with current events

Filter proposal submissions

Drive interactive strategy and programs for PEI’s brand marketing efforts

Implement and manage the development and execution of digital, interactive and social media marketing campaigns

Use best practices for social media and digital marketing to assist with the expansion of the brands while increasing sales and retaining clients

Monitor brand conversations online while collecting and analyzing data for ongoing campaigns

Participate in the social media board to review upcoming campaigns and staff resources accordingly

Launch schedule and budgeting efforts for marketing programs by using integrated day-to-day activity plans and timelines

Coordinate communication and approvals for all programs with social media team, brand marketing team, and ecommerce team

Work with digital agencies to deploy assets for social media campaigns

Manage blogger relationships & partnerships

The position requires 50% community management, 25% strategy, and 25% blogger relationship

Skills, Knowledge and Abilities

Excellent communication and writing skills

Strong analytical, forecasting, and research skills

Experience in online marketing, branding, advertising, and public relations is helpful

Networking, leadership, and negotiation skills

Minimum Requirements

Bachelor’s Degree

3-5 years experience with Social Media – Twitter, FB, blogging

Background in general interactive / digital / social media strategy

Equal Employment Opportunity

Perry Ellis International is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected status. All qualified applicants will receive consideration for employment without regard to their individual background and characteristics. We are committed to providing a workplace free of any discrimination or harassment. This commitment extends to all aspects of employment, including hiring, promotion, transfer, compensation, and termination. By submitting your application, you acknowledge and agree to the company's commitment to equal employment opportunities. We encourage you to read and understand our Privacy Policy here.

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Marketing and Sales

Industries

Retail Apparel and Fashion

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