Email Marketing Specialist

Job Description

Job Description

Become the newest member of our exciting team at SROA Capital as we redefine self-storage!

At SROA, we offer a career and opportunity to grow. We strongly believe in growing our talent and promoting within. We are proud to be honored as one of the TOP WORKPLACES of South Florida by the Sun Sentinel two years in a row.

SROA Capital is a vertically integrated private equity real estate and technology platform that has evolved into a global asset manager with a successful track record of providing risk adjusted returns to its partners through its focused strategy of investing in self-storage. SROA is headquartered in West Palm Beach, FL and has invested, redeveloped, and developed self storage across the risk spectrum in major and secondary markets across the United States under the brand Storage Rentals of America and the UK under the brand Kangaroo Self Storage with approximately 900 employees globally.

As the Email Marketing Strategist, you will own the development, execution, and optimization of email and SMS programs that drive leads, conversions, and retention across our multi-location footprint. The ideal candidate blends creative execution with data rigor, turning insights into automated, personalized journeys that support revenue and customer engagement goals.

Duties and Responsibilities

• Plan, build, QA, and deploy automated and one-time campaigns and communications (promotional, lifecycle, transactional & operational) across email and SMS.
• Support lead nurturing and re-marketing programs that drive both digital conversions and offline rentals.
• Implement and maintain workflows (welcome, reservation, abandonment, win-back / churn prevention, and re-engagement) mapped to the customer journey.
• Partner with the Marketing Data Strategy & Analytics team to use behavioral, demographic, and transactional data for precise audience targeting and dynamic content.
• Run structured A / B and multivariate tests (subject lines, copy, creative, timing / frequency), document learnings and roll out winners at scale.
• Track and communicate KPIs (deliverability, open rate, CTR, conversion into leads, reservations & move-ins, and unsubscribes), contribute to channel-level reviews in GA4 / PowerBI.
• Coordinate with the Website / SEO, Operations, Revenue Management, and Customer Service teams so messaging supports promotions, pricing and real-time availability.
• Collaborate with IT Product / Development teams to keep ESP / CRM integrations healthy and data flowing for automation and personalization.
• Ensure CAN-SPAM, TCPA, and GDPR compliance, preference center hygiene, and consistent brand standards across all communications.

Qualifications

Preferred Skills

SROA Offers :

SROA is an Equal Opportunity employer and uses the federal government E-Verify system to verify employment eligibility.