Social Media Specialist

Content and Social Media Senior Specialist - Hybrid NYC,85k-110k

This position works closely with attorneys, marketing leadership, and business development teams to translate complex legal work into clear, compelling content that builds visibility, credibility, and engagement.

Key Responsibilities
Content Strategy and Social Media Leadership

• Lead the firm’s social media presence across LinkedIn, and Instagram, developing creative campaigns and content aligned with firm priorities

Monitor platform performance, trends, and audience engagement, and adapt content strategy accordingly

• Prepare and deliver monthly social media performance reports, including growth, engagement, reach, and campaign effectiveness
• Provide guidance and training to attorneys on LinkedIn profiles, content strategy, and best practices

Content Creation and Editorial Management

• Create and edit high quality written and visual content, including social posts, articles, client alerts, invitations, presentations, and marketing collateral
• Serve in a journalistic capacity by interviewing attorneys and subject matter experts and translating complex legal concepts into accessible content
• Manage the development of external digital and print materials, including web pages, practice descriptions, lawyer bios, fact sheets, and newsletters
• Ensure all content aligns with firm style guidelines and make thoughtful recommendations to enhance clarity, consistency, and impact

Design, Visual Assets, and Presentation Support

• Design and produce marketing assets, including digital ads, event invitations, newsletter layouts, and magazine advertisements
• Edit and enhance PowerPoint presentations and Excel tables to ensure clarity, visual consistency, and executive level polish

Video and Multimedia Production

• Plan, record, and edit video content for social media and digital channels, including attorney interviews, event highlights, and short form video
• Handle video editing, sound correction, and postproduction to produce polished, platform appropriate content

CMS, Digital Platforms, and Reporting

• Manage and update website content using content management systems such as WordPress, Sitecore, Drupal, or similar platforms
• Support the creation and distribution of newsletters and client communications through email marketing tools
• Track and report on content and campaign performance, using data to inform future strategy

Qualifications
Education & Experience:

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field
• Minimum of five years of experience in content creation, social media, or communications, ideally within a law firm or professional services environment
• Graphic design experience, including ad creation, invitations, newsletters, presentations, and marketing collateral
• Proven proficiency with Canva, CapCut, and Adobe Creative Cloud applications including Illustrator, Photoshop, InDesign, and related design and video tools, with additional experience in platforms such as Figma, Affinity, Procreate, Adobe Fresco, and Sketchbook
• Required portfolio demonstrating content creation across social media, digital campaigns, written content, and visual assets
• Proven ability to demonstrate performance metrics tied to content and social media efforts

Experience with CMS platforms and social media scheduling and analytics tools
If this is a role that interests you and you’d like to learn more, click apply now and a recruiter will be in touch with you to discuss this great opportunity. We look forward to speaking with you!

About ManpowerGroup, Parent Company of:Manpower, Experis, Talent Solutions, and Jefferson Wells

ManpowerGroup (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis, Talent Solutions, and Jefferson Wells – creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2022 ManpowerGroup was named one of the World's Most Ethical Companies for the 13th year - all confirming our position as the brand of choice for in-demand talent.