Digital Marketing Manager

MISSION STATEMENT:

The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by love for God. Its mission is to preach the gospel of Jesus Christ and meet human needs in his name without discrimination.

SCOPE OF POSITION:

With the overarching goal of increasing revenue, engagement and acquisition the Digital Marketing Manager works directly with the Director of Digital Strategy, in collaboration with vendors and team members to ensure that all digital channels and campaigns work seamlessly together and are executed on-time and according to plan. The manager will leverage cutting-edge technology to drive our marketing efforts and enhance our online presence.

EDUCATION AND WORK EXPERIENCE:

1. Bachelor’s degree in Marketing, Business, or a related field.
2. 5-7 years of digital marketing or fundraising experience.
3. Proven experience with Salesforce Marketing Cloud.
4. Experience managing online giving platforms and AI-driven marketing tools.

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:

1. Excellent communication and project management skills.
2. Strong analytical skills and ability to interpret data to drive decisions.
3. Creative thinker and a strong desire to innovate.
4. Strong organizational skills and attention to detail.
5. Demonstrated ability to work effectively as a collaborative member of a team and independently to carry out professional responsibilities.
6. Good judgment.
7. Flexibility / adaptability.
8. Ability to travel on occasion as needed.
9. Ability to operate basic office equipment including a smartphone, fax machine, photocopier, A / V equipment, etc.

SOFTWARE-RELATED SKILLS:

1. Proficient in HTML and CSS (Javascript and Jquery a plus)
2. Proficient with MS Office (Word, Excel, PowerPoint, OneNote)
3. Proficient with Adobe Creative Cloud
4. Proficient with PC
5. Proficient with Google Analytics
6. Proficient use of digital fundraising tools such as Classy, Salesforce Marketing Cloud, Social Media platforms, AI-generating tools, and Blackbaud CRM.

EQUIPMENT USED (Not listed in priority order):

Smartphone
Photo Copier / Fax
Networked PC’s/Mac’s and Printers
Audio and Visual Equipment

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Fundraising Strategy
• Oversee the online giving platform and ensure a seamless donor experience.
• Day to day project manager of Classy, Territorial Digital Agency and Salesforce Marketing Cloud.
• Work with divisions to create and implement new peer-to-peer and other creative fundraising campaigns.
• Develop and consult in the creation of integrated strategies specifically for donor/volunteer engagement and new donor/volunteer acquisition in partnership with other fundraising categories (major gifts, planned gifts, corporate giving, DAF).
• Lead and guide the development of new online efforts, such as peer-to-peer and crowdfunding, for projects that need funding, ensuring optimal use of tools available with proactive reporting.
• Utilize AI tools and technologies to personalize marketing efforts and improve targeting.
• Work with Director to create overall performance metrics that include data from Classy, Lerma agency, Salesforce Marketing Cloud campaigns, website and any other data sources. Report monthly to CRD leadership.
• Analyze data to identify trends and insights for more effective marketing strategies.
• Stay updated with the latest AI advancements and integrate them into marketing practices.
• Responsible for managing and working closely with digital agency to build out the Customer Data Platform.

Email Execution, Brand and Creative
Execution –
1. Implement email integration with other marketing channels (eg. direct mail), in concert with national, territorial and divisional marketing, fundraising, public relations, social media, data management teams, other internal groups and all vendors or agencies.
2. Responsible for a deep understanding Salesforce Marketing Cloud and how it integrates with other CRD platforms.
3. Maintain a solid professional understanding of:
• Best practices in email marketing strategies, inside and outside The Salvation Army;
• Fundraising strategies and The Salvation Army giving options including programs by all current vendors and future vendors;
• Responsible for staying up-to-date and adhering to federal and international charitable solicitation and giving guidelines.
4. Develop and test innovative email marketing strategies to engage new audiences, ranging from students and young professionals to baby boomers, using audience-specific tactics that engage through volunteerism, social media, online project funding, and campaigns.
5. Design and implement processes, systems, and procedures for efficient and effective online solicitation that are within approved policies and parameters.
6. Explore ways to reach new constituent groups through email strategies and integrated promotions.
7. Work directly with divisions on their ad hoc email sends including creative, development and deployment.

Brand and Creative –
1. Uphold and protect brand guidelines and content standards.
2. Ensure fresh creative content focused on our external audience of current and potential donors and volunteers.
3. Regularly view digital marketing efforts across all TSA territories for content.

Other duties as assigned by the Territorial Director of Digital Strategy

WORK HABITS (Not listed in priority order):

1. Must adhere to all Salvation Army policies and procedures.
2. Must be willing to support the mission of The Salvation Army through work responsibilities and always reflect positively on the Army’s brand and values through all work and interactions.
3. Must maintain the integrity of confidential communications or activities.
4. Must maintain professional, courteous and cooperative manner with all THQ and “Field” personnel and outside contacts and demonstrate respect and a positive attitude toward them at all times.
5. Must be a team player and take the initiative and be flexible in assisting others to the best of ability to ensure accurate and timely accomplishment of work objectives.
6. Must maintain an organized work area, files, and systems for efficiency, effectiveness and accuracy of work responsibilities.
7. Must be able to comprehend assignments and ask for additional information or clarification until the assignment is understood.
8. Must demonstrate dependability through attendance and punctuality.
9. Must be prepared to quickly communicate about, coordinate, develop and deploy digital communications and tasks at any time as needed, sometimes during non-standard hours, in the context of urgent situations.

PHYSICAL REQUIREMENTS:

Qualified individuals must be able to perform the essential duties of the position with or without accommodation. A qualified person with a disability may request a modification or adjustment to the job or work environment in order to meet the physical requirements of the position. The Salvation Army will attempt to satisfy requests as long as the accommodation needed is a reasonable and no undue hardship would result.

• Ability to sit, walk, stand, bend, squat, climb, kneel, and twist on an intermittent or continuous basis.
• Ability to grasp, push, pull objects such as files, file cabinet drawers, and reach overhead.
• Ability to operate a smartphone / office phone and other A/V equipment.
• Ability to operate a desktop or laptop computer for long periods of time.
• Ability to lift up to 25 lbs. (eg. file boxes).
• Ability to access and produce information from a computer and to understand written information.
• Ability to drive to meetings and events as needed.

REPORTS TO: Territorial Director of Digital Strategy