Experiential Marketing Coordinator

Experiential Marketing Coordinator

Workweek is revolutionizing how business leaders connect, learn, and operate by integrating distinct personalities, unparalleled expertise, and a vibrant community into a one-of-a-kind professional networking platform.

At Workweek, we build brands and audiences in specialized B2B sectors by providing expert content crafted by industry practitioners who have actually done the job. Once credibility and a sizable audience are established through our unique content, we further support these sectors by offering exclusive professional memberships. These memberships provide category-leading value, enabling leaders to connect with peers, access a comprehensive library of educational content, and utilize tools and services that streamline daily operations.

Workweek is seeking an Experiential Marketing Coordinator to help us bring innovative B2B experiences to life. We host a wide variety of eventsfrom monthly virtual events across all of our B2B brands, to retreats at a mountain ranch in Bozeman, Montana, executive dinners at Nobu Malibu, happy hours alongside tradeshows in Vegas, community meet-ups in Austin, and morebecause we believe in the power of in-person connection.

The Experiential Marketing Coordinator will own the end-to-end marketing of our virtual events and assist with our custom live experiences (like executive dinners, industry happy hours, and more). Reporting to the Director of Experiential Marketing, you'll be responsible for driving registration, ensuring seamless event experiences, and creating compelling marketing campaigns that fill rooms with the right audience. This role is perfect for someone who loves the tactical side of event marketing from crafting the perfect invitation email to hosting tech checks to analyzing what's working. You'll work cross-functionally with sales, production, and content teams to ensure every event delivers for both attendees and sponsors.

Note : All Workweek employees may work remotely, all work must be done in English, and availability to meet during the Central Time Zone workday is required.

What You'll Do

Virtual Event Marketing & Delivery

• Own the full marketing lifecycle for virtual events from promotion through post-event follow-up
• Manage event registration tracking, monitor pacing, and proactively escalate issues to key stakeholders
• Host and coordinate tech checks and dry runs with speakers and hosts
• Serve as the behind-the-scenes host for virtual events on Zoom, ensuring smooth execution and strong attendee experience
• Develop and execute multi-channel promotional campaigns (email, social, newsletter placements) to drive registrations
• Create post-event communications and engagement strategies to maximize value from virtual programming

Custom Live Event Marketing

Cross-Functional Collaboration & Support

Qualifications

Benefits

At Workweek, we're passionate about building a diverse team. We care deeply about diversity, equality, and inclusion and strive to build a culture where everyone, from any background, feels included, supported, and free to be themselves. If your experience is close to what we're looking for, please consider applying. Experience comes in many forms skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we're dedicated to adding new perspectives to the team and encourage everyone to apply