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Growth Marketing Manager
Growth Marketing ManagerKrunchbox • Austin, TX, US
Growth Marketing Manager

Growth Marketing Manager

Krunchbox • Austin, TX, US
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Job Description

Growth Marketing Manager — Krunchbox (Texas-Based - Dallas / Austin Preferred)

Retail SaaS Analytics | North America Focus | Full-Time

About Krunchbox

Krunchbox is a retail analytics SaaS platform that helps vendors increase sell-through, prevent stockouts, and deliver smarter insights to the world’s largest retailers. In 2026, we are launching Krunchbox Reimagined and ClimateDemand, two AI-powered products designed to transform how vendors use POS data to drive revenue.

Role Overview

The Growth Marketing Manager will own the full-funnel growth engine across paid, organic, outbound support, and content-driven demand generation. You will work closely with Sales, Product and Leadership to build predictable pipeline and scale Krunchbox across North America and Australia.

This is a hands-on role for a marketer with experience in SaaS growth, retail tech, analytics, or data-driven B2B products with proven impact scaling pipeline for fast-growing companies.

What You’ll Own

Pipeline & Demand Generation

  • Build and execute multi-channel campaigns across paid digital, LinkedIn, email, events, and category-specific triggers.
  • Develop and optimize ICP-led outbound sequences with SDRs.
  • Create high-intent campaigns targeting Mid-Market vendors, forecasting-led buyers, and CPG teams.
  • Stand up launch campaigns for Reimagined and ClimateDemand (April 2026).

Content & Product Marketing

  • Produce high-converting content : case studies, playbooks, one-pagers, landing pages, and email flows.
  • Translate product updates into compelling value propositions and buyer narratives.
  • Support Sales with competitive positioning (Alloy, Crisp, SPS).
  • Build retailer-specific messaging for Lowe’s, Home Depot, Walmart, Target, etc.

    • Brand & Positioning

  • Strengthen Krunchbox’s presence in the U.S. retail vendor ecosystem.
  • Own our digital footprint — website, SEO, social presence, and conversion paths.
  • Establish Krunchbox as the leader in prescriptive retail insights and climate-driven forecasting.

    • Analytics & Optimization

  • Build dashboards to track funnel performance, CAC, CPL, and conversion efficiency.
  • Run experiments to validate messaging, channels, and offers.
  • Implement attribution and performance tracking across campaigns and channels.

    • Events & Ecosystem Plays

  • Manage presence at retail / CPG conferences.
  • Execute micro-events, roundtables, and category-specific virtual sessions.
  • Support referral and partner-driven growth motions.

    • Performance Marketing

  • Run Google Ads (Search + Display), LinkedIn Ads, retargeting campaigns.
  • Execute A / B testing across ads, landing pages, and messaging.
  • Optimize paid spend toward pipeline and CAC targets.

    • SEO & Content Strategy

  • Conduct keyword research, on-page optimization, and content planning.
  • Build backlink strategies and authority-building content programs.

    • Analytics & Experimentation

  • Use GA4, Hotjar, Mixpanel, Looker Studio, or similar tools to design and measure experiments.
  • Translate performance insights into tactical improvements.

    • Conversion Rate Optimization (CRO)

  • Conduct landing page experiments and funnel improvements.
  • Run copy testing to improve conversion rates across acquisition paths.

    • What Success Looks Like

  • Predictable, high-quality pipeline aligned to 2026 GTM.
  • Rising inbound velocity and growing top-of-funnel performance.
  • Strong product launch execution for Reimagined and ClimateDemand.
  • Differentiated messaging against competitors (Alloy, Crisp, SPS).
  • Sales team equipped with strong collateral and competitive insights.

    • Ideal Experience

  • 3–7+ years in SaaS growth marketing, ideally in analytics, retail tech, or data-driven B2B.
  • Experience marketing to Sales, Operations, CPG, or Supply Chain personas.
  • Proven track record of pipeline creation and campaign performance.
  • Strong analytical mindset and comfort working with data.
  • High-velocity operator comfortable in a scaling, founder-led environment.
  • Based in Texas (Dallas / Austin preferred).

    • Why Join Krunchbox

  • Major ownership in shaping our North American growth engine.
  • Unique AI-powered products launching in 2026.
  • Fast-moving, high-impact environment with global reach.
  • Competitive compensatio, 15 days PTO, & Health Insurance
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