Job Vice President, Digital Marketing - Remote

Overview

If you are searching for a fulfilling place to develop your career and an opportunity to make a difference in helping others, then keep reading on. Here at AAC, we have a progressive culture; we listen to your ideas, value a work / life balance, invest in education, and we foster trust and respect for all individuals. Our exceptional comp and strong benefits include company matching 401K, medical, dental, vision and life insurance. We are looking for our future leaders, who are not only going to fill the qualifications for this job description, but who are going to exceed expectations. Be a part of a team whose mission is to provide quality, compassionate, and innovative care to adults struggling with addiction and co-occurring mental health disorders. Our purpose and passion are to empower patients, their families, and our communities by helping individuals achieve recovery and optimal wellness of the mind, body, and spirit.

Responsibilities

The company is seeking strategic and execution-focused Vice President of Digital Marketing to lead digital marketing operations, ensure strong team and vendor execution, and support census growth across a multi-site behavioral health network. This role serves as the primary point of digital marketing and is responsible for translating strategy into tactical execution. Further, this role will ensure continuous performance optimization of web assets and drive close collaboration with local facilities, business development teams, and call center agents to drive admission goals. The company mainly relies on organic web channels to drive lead generation; therefore, a key focus of this role will be website performance and SEO optimization.

This individual will be held accountable for top-of-funnel lead generation, conversion through admission and cost goals. The ideal candidate is a proven leader in data-driven performance marketing and brings a deep understanding of managing integrated campaigns that support complex service lines.

This is a remote position.

Lead Generation Strategy, Campaign & Budget Management

• Define lead generation strategy across channels to maximize qualified lead generation and minimize cost per acquisition.
• Design campaign content strategy and campaign performance targets lead volume, conversion and cost.
• Coordinate with other marketing functions, such as PR / communications, to ensure campaigns and content align with our national brand identity, digital presence, and regional facility needs based on local market.
• Develop, review and validate monthly performance reports, identifying risks and opportunities related to campaign performance, site health, and conversion flow.
• Collaborate on a potential PPC roadmap and media strategy with agency partners; validate monthly spend utilization, campaign architecture, and ROI tracking.

Management & Performance Oversight

Email / SMS Campaigns

Cross-Functional Collaboration

Qualifications

10+ years of experience in performance marketing, with a minimum of 3 years in a leadership role overseeing internal teams and external digital agencies or vendors.

Proven success managing integrated SEO, content, PPC, and conversion rate optimization efforts across multiple web properties.

Deep understanding of Google Analytics, CRM systems (Salesforce preferred), and call tracking platforms (CallRail, Five9).

Experience with HIPAA-compliant marketing practices and familiarity with healthcare, especially behavioral health marketing preferred.

Strong quantitative skills ability to derive actionable insights from marketing data and communicate to both executive and operational stakeholders.

Exceptional project management and vendor accountability skills

Ability to operate with urgency, autonomy, and a performance-driven mindset

Skills

Physical Requirements

AAC is committed to principles of equal opportunities for all employees. The Company will provide reasonable accommodations that are necessary to comply with State and Federal disability discrimination laws.

American Addiction Centers is an equal opportunity employer. American Addiction Centers prohibits employment practices that discriminate against individuals or groups of employees based on age, color disability, national origin, race, religion, sex, sexual orientation, pregnancy, veteran or military status, genetic information or any other category deemed protected by state and / or federal law.