Director, Entertainment Group Brand Communications

Job Title

Director Entertainment Group Brand Communications

Job Description

About The Position Major Goals and Objectives and Location Requirements :

Primary job responsibilities include but are not limited to :

Accountable for the day to day PR initiatives for all things PEOPLE and Entertainment Weekly

Manage all planning strategies and tactical execution

Ideate and execute innovative digital PR campaigns that align with the PEOPLE / EW brand and vision; specific emphasis and attention on digital platforms

Collaborate with key stakeholders and team leader(s) for brand consistency related to messaging and visuals

Develop key media partnerships to support PEOPLE / EW digital campaigns issues franchises and launches

Secure media coverage and identify opportunities relevant to the brands various digital platforms; develop scalable PR strategies for specific platforms

Oversee projects from conception to completion ensuring timelines and objectives are met

Work in tandem with the brands social media teams and platforms to enhance their digital footprint and promote PR initiatives

Record and maintain PR campaign impressions and prepare reports promptly for leadership teams and stakeholders

Act as day to day contact for key stakeholders for both PEOPLE and EW brands

Lead junior level direct reports and provide guidance on all aspects of the role

Schedule Requirements :

Hybrid 3x a week - (New York)

In-office Expectations : This position is hybrid in-office with the ability to work remotely for up to 2 days per week.

About The Team The Team and / or Brand :

Our high-performing team of communication experts consistently delivers top-tier communications strategy and PR expertise in a 24 / 7 multi-platform (with an emphasis on digital first) ecosystem. We serve as vital connectors who drive and support all facets of our acclaimed brands PEOPLE and Entertainment Weekly. These brands lead entertainment and culture engaging millions across digital social app and print channels. As trusted resources they are deeply integrated into the daily lives of enthusiasts empowering them to discover inspiration make informed choices and take action.

About The Positions Contributions :

Weight % Accountabilities Actions and Expected Measurable Results

The primary areas of strategic focus include :

80% PEOPLE

20% EW

Key Responsibilities :

5% Partner with VP on strategy and execution for entertainment brands and lead a team of PR professionals acting as daily points of contact for assigned brands

20% Build and maintain relationships with media influencers and other key stakeholders

10% Oversee execution of assets : talking points press releases briefings awards events etc.

10% Consistently operate effectively within a multi-platform ecosystem with a strong emphasis on digital-first initiatives.

10% Collaborate across editorial digital events and marketing teams to drive visibility

10% Support new business opportunities through targeted publicity strategies

10% Deepen connections in the entertainment beauty and style industries

15% Ensure rapid strategic response aligned to issues management news cycles and brand objectives

10% Partner with various internal and external stakeholders for key events sponsorships

The Roles Minimum Qualifications and Job Requirements :

Education :

Bachelors degree in Communications PR Marketing Journalism or experience in a related field

Experience :

10 years in Communications or PR ideally within Entertainment or Media industries

Specific Knowledge Skills Certifications and Abilities :

Strong strategic PR and communications expertise

Skilled at leading teams in fast-paced news cycle high-volume environments

Proven experience with media relations including celebrities and influencers

Expert in multi-platform storytelling and cross-functional collaboration

Excellent writing / editing skills (AP Style preferred)

Track record of delivering high-impact media coverage

Strong organizational skills attention to detail and ability to multitask

Robust digital experience

Great team player

Formal leadership experience preferred

% Travel Required ( Approximate ) :

30% (mostly to LA)

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and / or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local addition the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing .

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program please click here : Range

Salary : New York : $120000.00 - $130000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location experience and performance. The range listed is just one component of People Incs total compensation package for employees. Other compensation may include annual bonuses and short- and long-term incentives. In additionPeople Inc. provides to employees (and their eligible family members) a variety of benefits including medical dental vision prescription drug coverage unlimited paid time off (PTO) adoption or surrogate assistance donation matching tuition reimbursement basic life insurance basic accidental death & dismemberment supplemental life insurance supplemental accident insurance commuter benefits short term and long term disability health savings and flexible spending accounts family care benefits a generous 401K savings plan with a company match program 10-12 paid holidays annually and generous paid parental leave (birthing and non-birthing parents) all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance accident critical and hospital indemnity health insurance coverage life and disability insurance.

#NMG#

Required Experience :

Director

Key Skills

Business Development,Information Technology,Oversight,Professional Development,Account Management,Client Relationships,Project Management,Strategic Initiatives,Ensure Compliance,Program Development,KPI,Product Development,Direct Reports,Strategic Development,Special projects

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 120000 - 130000