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Marketing Manager
Marketing ManagerVillage Handcrafted Cabinetry • Lansdale, Pennsylvania, USA
Marketing Manager

Marketing Manager

Village Handcrafted Cabinetry • Lansdale, Pennsylvania, USA
[job_card.variable_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

The Marketing Manager will lead the visual storytelling and content strategy brand of Village Handcrafted Cabinetry. Reporting to the Marketing Director youll be responsible for creating compelling marketing materials managing our digital presence and ensuring brand consistency across all touchpoints. This role requires both creative execution skills and strategic marketing thinking.

Core Responsibilities include but are not limited to :

Content Creation & Design

  • Design and produce high-quality marketing materials including catalogues sell sheets booklets advertisements and product photography
  • Create engaging social media content that reflects our brands quality and craftsmanship
  • Write and develop blog content that showcases our products design inspiration and industry expertise
  • Develop email campaigns for trade accounts including newsletters product launches in Hubspot similar marketing automation platforms
  • Manage and organize our photography library and coordinate product photoshoots
  • Develop graphics and visual assets for both print and digital channels

Brand Management

  • Ensure all marketing materials align with Village brand standards and maintain visual cohesion
  • Elevate content quality to reflect our premium positioning and craftsmanship
  • Develop and maintain brand guidelines and templates

    • Digital Marketing

  • Manage and update company website with fresh content and product information
  • Oversee social media strategy and execution across all platforms
  • Create content calendars and maintain consistent posting schedules
  • Develop and execute email marketing campaigns using HubSpot similar marketing automation platforms targeting trade partners and dealers

    • Trade Marketing

  • Create targeted content and communications for our trade account network
  • Develop promotional materials and campaigns to support dealer / trade partner sales efforts
  • Maintain regular communication with trade accounts through email campaigns and updates

    • Strategic Collaboration

  • Partner with Marketing Director on overall marketing strategy and campaign development
  • Provide creative input on brand positioning and messaging
  • Identify opportunities to improve marketing effectiveness and brand visibility

    • Required Qualifications

  • 3-5 years of marketing experience with strong emphasis on content creation and design
  • Proficiency in Adobe Creative Suite (Photoshop InDesign Illustrator) or similar design tools
  • Demonstrated graphic design portfolio showcasing range and quality of work
  • Excellent writing skills with ability to create engaging content for various audiences
  • Experience with HubSpot or similar marketing automation platforms
  • Experience managing websites (CMS experience preferred)
  • Strong understanding of social media platforms and content best practices
  • Excellent project management skills with ability to handle multiple projects simultaneously
  • Strong attention to detail and commitment to quality

    • Preferred Qualifications

  • HubSpot certification or demonstrated proficiency
  • Experience writing blog content and developing content strategies
  • Experience with B2B or trade marketing particularly email campaigns
  • Understanding of print production processes
  • Experience with brand development and maintaining brand standards
  • Familiarity with the cabinetry or home improvement industry
  • Understanding of dealer / trade partner dynamics

    • Company Standards

  • The employee will represent the Company in a positive professional manner with fellow employees and within the communities served.
  • The employee will encourage and maintain teamwork throughout the company and will communicate all pertinent information in a timely and effective manner.
  • The employee will endeavor to maintain our integrity by embracing high ethical standards and adhering to company policies.
  • Consistently demonstrates Companys Guiding Values of Quality Customer Satisfaction Integrity Teamwork and Community.

    • Required Experience :

    Manager

    Key Skills

    Business Development,Customer Service,Apache,Market Research,Customer Relationship

    Employment Type : Full-Time

    Experience : years

    Vacancy : 1

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