General Manager, Charlotte

POSITION SUMMARY

Craftwork is redefining the home painting industry with a premium, tech-enabled model built for customers and the crews who serve them. After building Charlotte into our flagship market over the last two years, we're hiring our first General Manager to take full ownership of Charlotte's growth, operations, and profitability, while helping to build the blueprint for future markets.

As General Manager, you'll own the entire market P&L and lead all local functions including sales, marketing, operations, and customer success with full support from Craftwork HQ, but with the autonomy of an entrepreneur. This is a rare opportunity to build and run a high-growth service business end-to-end, backed by strong systems, technology, and an elite team.

COMPENSATION & BENEFITS

• $100-$120k base salary + performance bonus + equity
• Full-time role with health benefits and weekly pay
• Training and professional development opportunities
• Long-term upside as we scale into new markets

RESPONSIBILITIES AND DUTIES

Financial Performance

Manage the financial health of the market from day one including pricing, crew utilization, project performance, and profitability.

Use data to make decisions that keep the market healthy and growing.

Sales & Marketing

Lead the development and execution of local partnerships, sales and marketing campaigns, and referral programs that drive revenue growth.

Nurture sales leads, call customers, and conduct in-person estimating activities, as needed.

Operations

Track and manage critical performance metrics across all projects, while ensuring that each painting project is executed to Craftwork's quality standards.

Solve on-the-ground problems in real time with crews and customers, rolling up your sleeves where ever needed, while establishing repeatable systems that help us to scale.

Customer Success

Lead every customer interaction with empathy, and regularly capture feedback that turns into weekly action.

Actively encourage satisfied customers to become our loudest advocates.

Team Leadership

Build a high-performance team with clear standards and accountability, including the recruitment, hiring, training, and management of front-line painters and project leads.

Create a culture of momentum, ownership, and care for the craft.

QUALIFICATIONS

Leadership & Execution

4+ years in high-accountability operational or general management roles.

Proven ability to hire, train, and lead high-performing teams.

You have an ownership mentality, are comfortable making decisions with imperfect information and rolling up your sleeves.

Operational Excellence

Experience running or scaling a business, service line, territory, or field operation.

Skilled in using data, judgement, and operational cadence to drive financial results.

Track record of solving operational problems under pressure.

Customer & Team Focus

Strong communicator across all levels including customers, field crews, and executives.

Deep care for quality, people, and delivering an exceptional customer experience.

Spanish proficiency is a significant plus.

CRAFTWORK OPERATING CULTURE

Alignment with our operating culture and behaviors is essential to being successful in this role.

Create Unforgettable Experiences : we set a new standard in every interaction, because great service isn't enough. We craft moments of delight that turn customers into ambassadors.

Sweat the Small Stuff : we believe every detail matters in everything we do, because precision creates extraordinary results. Every stroke, every pixel, every moment matters.

Build Together : we rely on each other to achieve success as one team, because we can't do it alone. We share the pain, the joy, and the ideas that push us forward.

Hustle With Purpose : we move with speed and intention, because effort without focus wastes potential. We act quickly and decisively.