Marketing Manager

Marketing Specialist

Specializes in marketing for a select region. Collaborates with practice and business development directors on marketing strategies, target clients and project pursuits. Manages and creates pursuit submissions and materials. Manages, creates and maintains marketing collateral and collaborates on project photography, content and public relations. Possesses and applies a broad knowledge of marketing practices and procedures to complete assignments with integrity and creativity. Seeks opportunities to provide support that achieves firm values and goals. Anticipates job expectations and contributes to strategic marketing solutions.

Responsibilities :

• Works closely with studio leaders to support their business development program as the go-to and trusted source for business development efforts
• Monitors and assists practice leaders and business development directors on target client information within the CRM system and may be responsible for system reporting management and analysis
• Collaborates with business development on competitive intelligence, client and competition research as needed to support prepositioning pursuit efforts including preparation and implementation of client capture plans for target clients
• Manages and creates qualifications packages, proposals submissions and interview collateral including content and graphics (writing / editing text and design layouts) working within firm brand standards
• Provides strategic thinking related to marketing outreach : brochures, qualification packages, fee proposals and presentations and tailors appropriately to support the needs of the practice / region
• Prepares and maintains BD resource materials, portfolios and boiler plate information working with Marcom resource manager
• Manages the pursuit submission process with pursuit team on go / no-go efforts, pursuit strategy, requirements, scheduling, assignments and maintains deadlines
• Acts as a liaison for internal and external communications of regional marketing news and developments with centralized MarCom team
• Manages regional project information, stories and milestones for use in materials, case studies, PR, social media, eMarketing, etc. in collaboration with Marketing Specialists and MarCom studio team members
• Tracks project milestones for grand openings, groundbreakings, completion, photography, etc. and collaborates with Practice Specialists and MarCom on related actions
• Responsible for tracking regional pursuit outcomes, project information and milestones and other key marketing initiatives within firmwide and MarCom management systems
• Collaborates with regional leadership, business development directors, marketing specialists and conference teams on regional conference strategy, messaging, speaking topics and support needs
• Manages regional awards strategy, tracking, submissions and support with regional design leadership and MarCom awards coordinator
• May assist regional teams in submissions for accreditation, fellowships honors and awards

Supports the firm's cultural values, including a commitment to quality, innovation, learning and growth

Qualifications :