Content Marketing Manager

Job Description

Job Description

Overview

Responsibilities :

This is a position that requires the successful candidate to be on site.

Under the direction of the Director of Marketing, this position is responsible for supporting all social media marketing efforts such as, but not limited to, research of content creators, strategy and implementation of emerging forms of digital media, social media, and mobile communications and paid online advertising. Partner with PR, marketing, and Digital to develop brand strategies, campaigns and tactics for appealing to guests, traditional, and new media groups.

Responsibilities

Essential duties include, but are not limited to :

• Provide clear guidance and a strategic framework for global-level corporate communications to field team members for all social media-related activities.
• Manage our social media agency, providing clear guidance for content creation and strategy to ensure brand goals are met.
• Direct creator and influencer management from strategy to execution, including researching and establishing relationships with key influencers and managing partnerships to create effective campaigns for earned media exposure.
• Responsible for curating content and maintaining all global social media platforms, including but not limited to company Facebook, Twitter, YouTube, Linked In, Instagram, as well as, new / emerging platforms like Threads, etc.
• Help lead the Social sharing expectations for the brand; Improve content and help reduce promotional costs.
• Responsible for Social Growth and Social Engagement expectation for the brand; Improvement of consumer engagement with current posting strategy to help improve organic reach and lower ad costs.
• Work with existing Social Agencies for Reporting and Measurement Metrics.
• Conduct regular audits of the Hard Rock Cafe website to ensure content is updated and correct.
• Lead efforts of the planning, development and implementation of social media strategies, editorial calendars, and tactical plans, ensuring that all social media messages, measurements and content are relevant to target audience and on brand.
• Responsible for community engagement and involvement via social media and in person.
• Provide onsite presence for events, promotions celebrity appearances for content building and live social media engagement.
• Establish and grow relationships with key influencers in digital space, such as bloggers, high profile followed personalities, entertainers, etc.
• Create effective copy and creative campaigns for earned media exposure.
• Develop, execute and leverage mobile and social media efforts to grow market share and expand brand awareness.
• Create mobile and social media campaign strategy including program outlines and provide recommendations.
• Understand current trends, technologies and advancements in social, mobile and online review sites.
• Oversee production and implementation of mobile and social campaigns.
• On an ongoing basis, measure and report performance of all marketing activities, and assets against goals, identify trends and insights, and optimize plan based on these insights.
• Maintain consistent system of measurement and evaluation of social and mobile program success using such platforms as Emplifi.
• Extend marketing initiatives and editorial content into relevant external publications for SEO purposes (forums, new sites, blogs, etc).
• Manage and allocate budgets for social media campaigns, paid online advertising, and influencer marketing initiatives, ensuring optimal ROI.
• Work closely with internal departments to resolve customer / crisis service issues in digital spaces.
• Monitor online reviews on sites such as Trip Advisor, Yelp, OTA sites, etc.
• Engage and align partnerships with paid & non-paid social media efforts and campaigns.
• Work closely with Digital Marketing to integrate social and emerging forms of media into online brand campaigns.
• Serve as the liaison between PR, Digital Marketing, and other departments as it relates to mobile and social media efforts.
• Assist public relations team as needed.
• Support other key marketing efforts as needed.

Qualifications

Qualifications :

Bachelor’s degree in, hospitality, marketing, or business administration, or the equivalent combination of education and experience.

Work Environment :

The Tribal Council gives preference in all of its employment practices to Native Americans. First preference in hiring, training, promoting and in all other aspects of employment is given to members of the TejonTribe who meet the job requirements. Second preference is given to members of other federally recognized Native American Tribes who meet the job requirements.

As part of employment process, final candidates will be required to obtain gaming licensure by completing a background check with Tejon Gaming Authority, prior to an offer being extended. These background checks may include, but are not limited to :

Credit Check