Sr. Director, Demand Strategy

Senior Director, Demand Marketing Strategy

This role is remote, but our ideal candidate will work EST hours. Marketbridge is a leading integrated growth consulting and marketing services firm that accelerates performance from strategy through execution. We combine management consultancy with marketing agency expertise, all backed by marketing science, creative problem-solving, and technological know-how. Our integrated approach brings together teams, technology, data, strategies, processes, and plans to fuel sustainable revenue growth and build deeper, more resonant customer relationships. With a team of 300 professionals across global locations including Boston, D.C., London, and Canada, Marketbridge partners with over 150 clients worldwide, including Amazon Web Services, AMD, MetLife, Elevance, Flex and CERN.

Marketbridge is looking for a Senior Director, Demand Marketing Strategy to join our team of talented marketing professionals. Working within our Demand Strategy practice, you are an experienced marketing leader, passionate about connecting business strategy to marketing strategy, and building results-oriented, demand marketing programs.

You understand the complexities of B2B buying and how to navigate them from a marketing perspective. You appreciate what it means to manage complex, multi-channel marketing campaigns throughout the customer lifecycle. And, you are looking for a dynamic, fast-paced environment in which to grow your career and challenge yourself.

What you'll be doing :

• Serve as a competent, confident expert advisor to the client, helping them think through their marketing strategies as they relate to business strategies and imperatives
• Work with the client to determine short- and long-term marketing performance objectives and critical milestones
• Lead the development and presentation of comprehensive demand marketing programs and ABM campaigns for clients, providing expertise and guidance on : strategy, planning, inbound / outbound channel selection, tactical recommendations, personalization, technology requirements and considerations, measurement / analysis, etc.
• Collaborate with Account Management and Brand Strategist to gain a fulsome understanding of the client's brand, buyers and category; inform approaches and decisions related to buyer experience; and ensure that the necessary technology strategy is in place to support execution.
• Work closely with the Account leads to ensure alignment with client realities.
• Collaborate with Marketbridge SMEs across the Media, Creative, Performance Analytics and Marketing Operations teams to bring demand marketing initiatives to life
• Support marketing and sales alignment and enable active sales support of marketing-driven programs and initiatives
• Review data analysis (including historical marketing program and campaign performance, channel performance, account / contact data, buyer behaviours, and so on) to inform planning
• Contribute to the further advancement of the Demand Marketing practice by supporting new business efforts as well as developing and publishing thought leadership pieces

What we're seeking :

Our culture

Marketbridge supports Fortune 50 companies and top global brands in redefining how they go to market. At Marketbridge, you'll join a vibrant community of collaborative minds dedicated to reinventing growth. We celebrate curiosity, reward bold thinking, and empower you to take the lead in shaping innovative strategies. From day one, you'll gain hands-on experience, learn from supportive mentors, and engage in ongoing professional development through targeted training, skill-building workshops, and leadership guidance. Our inclusive environment values each individual's voice, fostering genuine connections and a sense of belonging. Here, you won't just watch the industry evolveyou'll help drive it, turning fresh ideas into measurable outcomes and building a career defined by meaningful impact and continuous growth.

Note : This position requires candidates to be eligible to work in Canada without visa sponsorship. Marketbridge is an Equal Opportunity Employer. The salary range for this role is $135,000- $150,000 CAD.