Events & Trade Marketing Lead

Events & Trade Marketing Lead

Our Events & Trade Marketing Lead will partner with the Director of Trade Marketing, Engagement, and Events and the Sales team to orchestrate impactful trade events that drive Virgin Voyages awareness, educate partners, and generate sales. The Events & Trade Marketing Lead will also be responsible for building and delivering marketing programs and strategies that drive growth within the travel agent community and our key travel agency partners. This highly motivated and creative person will work closely with the Sales team to support all First Mates (Trade) marketing and events efforts and will materialize brilliant, objective driven, cost efficient, and on brand marketing touch points. The ideal candidate is a trade & event marketing expert who is passionate about bringing a lifestyle brand to life while measuring performance within a B2B environment.

This gig is based at VVHQ - our swanky Virgin Voyages Head Office in Plantation, FL where we follow a hybrid work environment. We can't wait to 'sea' you in person during our Collaboration Days, Tuesdays, Wednesdays, and Thursdays, while you enjoy Mondays and Fridays' as remote days.

What You'll Be Up To :

• Create and execute strategy for First Mate involvement and activations within large scale Brand events including pre-inaugural events and other high profile company initiatives
• Partner with Sales & Marketing leadership to create strategy, budget, and determine business outcomes for trade and CMI focused events including familiarization trips, booking incentives, trade shows and Sales Crew events
• Responsible for all aspects of event management, including coordinating travel for staff, site selection of event, negotiations of contracts, set up of function space, booth set up and audio-visual production requirements
• Consult with project teams and other internal clients to conceptualize and design events based on their needs in all execution formats : in-person, hybrid, and virtual
• Act as the main point of contact for trade partners and other outside vendors for all trade events
• Manage relationships and finalize agreements with outside vendors and shipboard teams
• Manage cross-department communications and outgoing communication strategy for events
• Manage Sales Crew roles and responsibilities during Brand events ensuring successful execution
• Partner with Data Analyst to collect post event data and present out to business leaders
• Manage budget, procurement, and distribution of sales collateral and giveaway items
• Develop and provide comprehensive marketing materials and up-to-date information to enable the Trade Sales and CMI Sales teams to successfully market Virgin Voyages to their partners and clients
• Develop and execute comprehensive B2B and B2B2C marketing strategies, encompassing sales support materials, presentations, trade promotions, communications, e-newsletters, social media, and event activations
• Manage relationship with internal Studio for large scale campaigns, inclusive of writing creative briefs, leading strategic and creative kickoffs and managing the internal approval process with the Senior Leadership Team from start to finish
• Evaluate and provide feedback on creative concepts, copy, and executions based on strategic alignment, brand standards, and consumer impact
• Apply brand knowledge and marketing strategy to assist in drafting trade advertising and sales copy
• Responsible for timely delivery of assets to accounts and coordinating internal approval process
• Serve as a communications liaison between Brand and Sales teams to ensure consumer and trade messaging is cohesive across all platforms and channels
• Excellent communication and interpersonal skills, comfortable liaising with senior stakeholders and influential business partners
• Independently motivated with a "team player" mentality
• Strong experience presenting to senior leadership and demonstrated communication skills, both written and oral
• All other duties as assigned

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