Director Customer Marketing

Director Of Customer Marketing

The Director of Customer Marketing is a strategic leadership role at Honeywell, responsible for driving customer engagement and loyalty through innovative marketing strategies. As the Director of Customer Marketing, you will lead a team in developing and executing customer-centric marketing initiatives that align with business objectives. You will collaborate closely with cross-functional teams, including sales and product management, to understand customer needs and develop targeted marketing campaigns. Your expertise in analyzing market trends and customer data will enable you to identify growth opportunities and provide insights for improvement. Additionally, you will play a crucial role in setting the strategic direction for customer marketing, driving innovation, and fostering a culture of excellence. Overall, as the Director of Customer Marketing, you will have a significant impact on driving customer satisfaction, loyalty, and achieving business goals. You will report directly to our [title] and you'll work out of our [City, State] location on a [Hybrid, On-site, Remote] work schedule. In this role, your impact on the company will be transformative. By leveraging your strategic vision and expertise in customer marketing, you will drive the development and execution of comprehensive marketing strategies that enhance customer acquisition, retention, and satisfaction. Your ability to analyze market trends, identify customer insights, and lead cross-functional teams will drive revenue growth, strengthen customer relationships, and position the company as a leader in the industry. As a people leader at Honeywell, you will play a critical role in developing and supporting our employees to help them perform at their best and drive change across the company. As a key leader, you will continuously work to build a strong, diverse team by recruiting talent, identifying and developing successors, driving retention and engagement, and fostering an inclusive culture.

Key Responsibilities

• Lead the development and execution of customer-centric marketing strategies to drive customer engagement and loyalty
• Collaborate with cross-functional teams to understand customer needs and develop targeted marketing campaigns
• Analyze market trends and customer data to identify growth opportunities
• Set the strategic direction for customer marketing
• Develop and manage the customer marketing budget
• Oversee marketing programs including email campaigns, social media promotions, and customer events
• Monitor and report on the effectiveness of marketing campaigns
• Manage the customer journey and ensure a seamless experience
• Utilize marketing automation tools and CRM systems
• Lead and inspire a team of customer marketing professionals
• Set clear goals and objectives for the team
• Stay up-to-date with industry trends
• Collaborate with creative services
• Manage relationships with external vendors and agencies

You Must Have

We Value

Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments powered by our Honeywell Forge software that help make the world smarter, safer and more sustainable. Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.