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Director Of Sales
Director Of SalesAlta Toro • Atlanta, GA, United States
Director Of Sales

Director Of Sales

Alta Toro • Atlanta, GA, United States
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  • [job_card.full_time]
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Overview

Director of Sales – K5 Hospitality

K5 Hospitality is seeking a dynamic and experienced Director of Sales to lead group dining, private events, buyouts, catering, and special promotions across all of our restaurant locations. This senior leadership role requires a strategic thinker with strong business development skills, exceptional event sales expertise, and the ability to inspire and manage a high-performing team.

Responsibilities

  • Strategic Sales Leadership : Develop and execute a comprehensive sales strategy for all restaurant locations.
  • Strategic Sales Leadership : Identify and target key market segments (corporate, social, wedding, convention, and travel industry).
  • Strategic Sales Leadership : Set annual revenue goals and track performance against budget.
  • Strategic Sales Leadership : Create and manage sales incentive programs to drive results.
  • Strategic Sales Leadership : Analyze competitor activity and market trends to adjust strategy accordingly.
  • Business Development : Build and maintain relationships with corporate clients, event planners, concierges, convention bureaus, and hotel partners.
  • Business Development : Prospect and secure new business through cold calls, networking, site visits, and industry events.
  • Business Development : Leverage partnerships with cultural institutions, tourism boards, and influencers to grow group and event sales.
  • Business Development : Represent the brand at tradeshows, mixers, and hospitality associations.
  • Event Sales & Planning : Oversee the entire sales-to-execution process, including proposals, contract negotiation, menu and beverage planning, and event coordination.
  • Event Sales & Planning : Ensure BEOs (Banquet Event Orders) are accurate, timely, and communicated across departments.
  • Event Sales & Planning : Maintain profitability standards through strategic pricing, upselling, and cost monitoring.
  • Team Management : Recruit, train, and manage the sales and events team (managers, coordinators, assistants).
  • Team Management : Set clear KPIs, provide coaching, and conduct performance reviews.
  • Team Management : Foster collaboration between sales, culinary, and operations teams.
  • Team Management : Train staff on upselling and guest experience best practices.
  • Brand Representation & Marketing Collaboration : Partner with marketing on event-focused campaigns, seasonal packages, and promotional materials.
  • Brand Representation & Marketing Collaboration : Ensure proposals, contracts, and collateral reflect brand luxury and service standards.
  • Brand Representation & Marketing Collaboration : Collaborate on social media and marketing features for high-profile events.
  • Revenue & Reporting : Generate weekly, monthly, and quarterly sales and pacing reports.
  • Revenue & Reporting : Track conversion rates from inquiry to booking and repeat business.
  • Revenue & Reporting : Manage CRM and event software for pipeline accuracy.
  • Revenue & Reporting : Oversee deposit collection and ensure contract compliance.
  • Guest Experience & Quality Control : Serve as the point of contact for VIP and high-value clients.
  • Guest Experience & Quality Control : Attend key events to ensure flawless execution.
  • Guest Experience & Quality Control : Address client concerns quickly and professionally.
  • Guest Experience & Quality Control : Gather post-event feedback to improve offerings.
  • Cross-Location Coordination : Standardize event procedures across all locations for consistency.
  • Cross-Location Coordination : Coordinate multi-venue buyouts and cross-promotions.
  • Cross-Location Coordination : Share best practices among properties.
  • KPIs / Success Metrics : Year-over-year revenue growth in events and group sales.
  • KPIs / Success Metrics : Conversion rate from inquiries to confirmed bookings.
  • KPIs / Success Metrics : Client satisfaction and repeat business rates.
  • KPIs / Success Metrics : Average check size and upsell performance.
  • KPIs / Success Metrics : Event profitability margins.
  • KPIs / Success Metrics : Team retention and performance scores.

Qualifications

  • Minimum 7+ years of hospitality sales experience, with at least 3 years in a leadership role.
  • Proven track record in group dining, private events, or catering sales.
  • Strong leadership, negotiation, and communication skills.
  • Deep understanding of hospitality operations and event management.
  • Experience with Tripleseat and event management software.
  • Strong network in the corporate, social, and hospitality markets is a plus.
  • What We Offer

  • Competitive base salary + commission structure with the potential to earn six figures .
  • Comprehensive health and wellness benefits, including Medical, Dental, and Vision coverage.
  • Opportunities for professional growth and advancement within the company.
  • Paid Time Off : 2 weeks’ vacation, 5 sick days, and 5 paid holidays annually.
  • Potential for sweat equity / partnership within the company.
  • Dining allowance to enjoy experiences at any of our three restaurant locations.
  • #J-18808-Ljbffr

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