Media Research manager

Job Description

Job Description

Job Title : Media Research Manager

Location : New York, NY 10036

Expected Duration : 6+ months to start off

Shift : Monday through Friday (9 am to 6 pm)

100% Onsite

Description :

The Global Streaming Research and Insights team requires a contractor primarily to help re-establish a Post Run Testing initiative around the priority company titles (which has been largely on pause since previous restructuring) and to clear the backlog of Post Run Testing projects that have not been carried out over the past year. The contractor will also help establish weekly reporting on awareness, linkage and intent to view for priority company titles leveraging syndicated data, and will support the teams efforts to put in place a new broader sports tracking initiative. This is all about set-up and catch-up work, which should have been cleared by the end of the period with the regular team able to continue and maintain after that.

The contractor must be experienced in managing primary research projects with a high quality of insights being delivered, and be a strategic thinker with strong analytical skills and the ability to find and tell a clear story based on data. They must work well under pressure and be able to meet multiple deadlines simultaneously, and have strong interpersonal skills. A high level of accuracy and attention to detail is essential, as is strong PC, Excel and PowerPoint skills. A background in primary research for media companies, either at a media owner (Streaming / TV / digital) or at a research agency is desired.

Job Description :

The Manager, Streaming Research and Insights is responsible for streaming insights that help meet key business objectives on behalf of the company's streaming brands. This roles primary responsibility is to assist with the management, analysis and reporting of consumer insights projects and initiatives that support the needs of the streaming business. In particular, the Manager will help re-establish a Post Run Testing initiative around priority  company's titles, and will also help establish weekly reporting on awareness, attribution and intent to view for priority company titles leveraging syndicated data.

The Manager will also help support the teams overall responsibility for providing consumer-driven insights on the rapidly changing, complex media and entertainment landscape and will work on various streaming or general audience insight projects as needed.

In addition to extensive analytical and interpersonal skills, this role requires someone who knows how to interpret data and consumer research, who has experience leading primary consumer insights projects and who has an understanding of the streaming landscape. They must demonstrate the ability to see patterns, connect insights among consumers and to take a leadership role in project management. A candidate with a passion for media and streaming is a must.

Responsibilities include, but are not limited to :

• Work closely with Vice President and the wider team to design, field, coordinate, analyze and disseminate quantitative and qualitative research projects including surveys, online research, focus groups, or other forms of research as required. Subjects will primarily focus on streaming, but may also extend to other topics related to media and technology as well as general audience insight areas when needed.
• Re-establish a Post Run Testing initiative around priority company titles, working with internal teams and research vendor to field surveys among viewers of specific titles.
• Leveraging syndicated data, carry out weekly reporting on awareness, attribution and intent to view for priority company's titles.
• Where required, analyze data from the company's ongoing Global Streaming Tracker, which monitors awareness, brand performance and perceptions of the company and competitor streaming brands in key markets.
• Direct and supervise research vendors where relevant; infuse company perspective into projects; ensure outcomes are insightful and deliver on business needs and champion the wide communication of results throughout the organization.
• As part of the insights team, contribute to establishing best practice processes and approaches, as well as the maintenance and expansion of insights tools and systems.

Skills :

Experience :

Education :

Company Description

About BCforward :

Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward’s 6,000 consultants support more than 225 clients globally.

BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class places to work.

BCforward is an equal opportunity employer.

Company Description

About BCforward : \r\n\r\nFounded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward’s 6,000 consultants support more than 225 clients globally.\r\n\r\nBCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class places to work.\r\n\r\nBCforward is an equal opportunity employer.