Talent Media Lead

Talent Media Lead

The Talent Marketing team at General Motors is where storytelling, strategy, and data come together to attract the people who will redefine mobility. We act as the marketing engine for Talent Acquisitionbuilding high-impact campaigns across our careers website, paid media, social, events, and other channels that connect the right talent with the right opportunities at GM. From crafting compelling employer brand narratives to optimizing full-funnel recruitment campaigns, we turn insights into action to elevate every candidate touchpoint.

The Talent Media Lead oversees our paid media strategies and manages our job board platforms to optimize performance in attracting and converting external talent across job boards, social media, and other career channels / platforms. The position enables talent acquisition partners with a pipeline of engaged talent who are interested in General Motors and strengthens our positioning as a global employer of choice.

Responsibilities include :

• Leading GM's career paid media channels, strategies, and activations from intake, launch, and analysis of performance across activation channels.
• Managing relationships with vendors as it relates to paid media and advertising activations, as well as recruiter / sourcer seats on channels such as Dice, BuiltIn, Indeed, etc.
• Working in close partnership with GTA Operations and Talent Digital Marketing Lead to ensure job feeds, source codes, and other necessary processes are functioning properly to aggregate open positions and report on organic and paid ROI.
• Managing paid media budget including forecast and reviewing historical trends.
• Analyzing, monitoring, and reporting on actionable insights and key performance indicators to assess performance and engagement for paid media campaigns.
• Researching and presenting new lead generation opportunities to optimize paid media strategy.
• Being adept in talent marketing trends and sharing current and emerging opportunities, trends, and best practices with stakeholders.
• Creating and maintaining campaign flights to offer real-time management of what active campaigns are currently running.
• Using workforce and talent insight resources to understand industry trends to prepare and launch campaigns to best reach needed talent pools.

Job Board Strategy includes :

Qualifications include :

Compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate. The salary range for this role is $85,100 $135,900. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Bonus potential : An incentive pay program offers payouts based on company performance, job level, and individual performance. Benefits : GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts, and more. GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company. This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

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