Senior Director, Marketing

• Lead all aspects of the company’s marketing initiatives, including brand strategy and positioning, B2B marketing, and digital strategy; operate as a senior leader as well as an individual contributor
• Develop and implement a cohesive marketing plan to increase brand awareness
• Manage MQL end-to-end analytics and attribution for all lead generation while executing key KPIs for net new and expansion revenue.
• Own and deliver the top-of-the-funnel demand generation for all sales channels and efforts
• Collaborate with Solutions Engineering, Product, and Sales teams to understand existing and potential customers’ needs and deliver marketing collateral that resonates with our different market segments and buyer personas
• Develop the strategic vision for Pryon’s brand and ensure flawless execution of our mission
• Evaluate the overall marketing function and design a scalable organization structure to keep pace with expected growth; grow and manage a Marketing team that will execute the strategies that support company revenue goals.
• Build relationships with media and stakeholders through creative PR strategies
• Provide direction and set standards for creation of tactical content to support strategic objectives
• Generate internal enthusiasm and training to enable the field team to take messaging to the market
• Monitor all marketing campaigns and improve them when necessary
• Create metrics to demonstrate value of marketing efforts and provide a blueprint for course correction as needed
• Prioritize marketing projects and allocate resources accordingly
• Conduct market analysis to identify challenges and opportunities for growth
• Provide guidance and ideas to organize effective marketing events
• Forecast hiring needs for the Marketing department
• Participate in the quarterly and annual planning of the company’s objectives
• Create metrics to demonstrate the value of marketing efforts and provide a blueprint for course correction as needed
• Drive data-driven decisions and establish effective frameworks, metrics, and strategies to inform the company’s approach to direct and channel marketing

• Experience managing multiple Marketing disciplines and strategy at an enterprise AI and/or software company, with a minimum of 12-15 years of total experience and 5-7 years as a Marketing leader
• Proven ability to build a world class B2B enterprise SaaS brand while in a Marketing leadership role; growth hacker mentality
• Track record in a high growth, product-first, hands-on culture; prior experience in a venture-backed company, scaling from a start up to an organization of significant size and revenue
• Driven, success-oriented, flexible team player who can juggle multiple and/or changing priorities in a fast-paced, entrepreneurial environment
• Prior success working closely with Sales to drive lead gen demand• Experience interfacing with media and industry analysts to influence their perception of the company’s products
• Strong, persuasive communication skills will an ability to synthesize complex market and technology messages into sales drivers
• Excellent leadership skills with the ability to mentor and inspire high performance
• Business-critical thinker on pricing, analytics, GTM, and branding
• Bachelor’s degree required; MBA preferred

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.