Marketing Specialist
Assists Product and Promotional Development Managers in the daily management of all products to maximize sales and profits through the creation of compelling marketing content and planning and execution of promotions. Acts as a liaison for sponsorships and off-site events. Assists in Marketing, Player and Agent communications, and prize fulfillment as well as assisting with the development and maintenance of content on all digital platforms (website, mobile apps, micro-sites, social media etc.)
Essential Functions
Creation of Marketing Content :
Work with internal and external teams to initiate, develop and execute marketing support for product launches and promotions on digital channels and other Lottery-owned assets.
Support the Product and Promotional Development Managers in the development of new products, promotions, and marketing projects.
Work in collaboration with the graphic design team to develop compelling and consistent messages across multiple channels.
Assist in the maintenance of relevant documentation and project schedules.
Planning, Executing and Analyzing Promotions, Events, and Sponsorships :
Work with Marketing Team to write and review web content, Administrative Bulletins and specification documents for promotions, events, and sponsorships.
Identify, negotiate, execute, and manage staffing needs for in-field promotional events and sponsorships.
Produces and presents comprehensive summaries of each project and promotion.
Demonstrate outstanding Customer Service techniques and ability to identify potential negative or crisis situations and respond appropriately to best mitigate issues.
Order relevant in-field promotional items, ensures their on-time delivery for events, and manages inventory levels.
Certify that the Lottery and external partners execute assets and agreements to contractual obligation.
Proficient in social media content development and implementation.
Participate in off-site promotional events.
Must have a valid drivers license and be able to travel statewide, as required.
Must be available to work promotional events on nights and weekends occasionally.
Perform related duties as assigned.
Qualifications
Preferred Qualifications :
Bachelors degree in Marketing, a comparable degree or equivalent experience.
Superb marketing writing skills and attention to detail.
Knowledge of marketing principles and techniques.
Ability to manage several projects and lead teams when necessary.
Experience working in an office environment and on team projects.
Familiarity with Microsoft office and other marketing programs such as Photoshop, Illustrator, Premiere, etc. is preferred.
Experience with graphic design.
Understanding of social media management.
Self-motivated and able to work independently when necessary.
Interest and ability to take direction and learn new skills.
Salary Range Information For external applicants who are not current employees of the Massachusetts State Lottery Commission (MSLC), the non-negotiable starting salary for this position is $82,441.71 (Job Grade 24 / Step 1).
Marketing Specialist • Dorchester Center, MA, United States
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