Senior Lifecycle and CRM Strategy Manager

Senior Lifecycle and CRM Strategy Manager

Double Good's mission is to create joy. We create joy with our delectable and award-winning popcorn. We create joy with our easy-to-use fundraising platform that raises a meaningful amount of money for youth sports and activities, empowering kids to pursue their dreams. We create joy through our Kids Foundation which hosts Double Good Days events across the country to bring all-ability fun to children with special needs and their families. As featured on the Today Show, Double Good is not just about the product; we have a strong social mission.

In recent years, Double Good has seen 40% year over year growth, and we're excited about our future! We're excited about the possibility of you joining our mission. We are looking for a Senior Lifecycle and CRM Strategy Manager to join our growing Marketing team.

Location - this role will be hybrid based out of our downtown Chicago office.

About the Role

The Senior Lifecycle and CRM Strategy Manager will own and scale our customer engagement and triggered messaging campaigns across email, push, in-app, and SMS channels to drive engagement, activation, conversion, and long-term retention. This seasoned CRM leader will own the strategy, roadmap, and performance of all lifecycle communications and oversee the execution agency responsible for building and deploying campaigns at scale.

This role is both strategic and hands-on balancing big-picture lifecycle planning with day-to-day ownership of messaging, testing, and analytics. You'll work cross-functionally with agencies, MarTech, Product Marketing, and Integrated Marketing to ensure best-in-class execution, tracking, and measurable impact.

Scope and Range : High-impact and strategic individual contributor role with broad responsibility for end-to-end lifecycle strategy, messaging, and performance. You will own the lifecycle roadmap and campaign calendar, oversee the CRM execution agency, and collaborate internally to ensure creative, data, and performance alignment across all channels.

This role directly owns lifecycle results and agency output, ensuring campaigns are effective, brand-consistent, and continuously optimized for engagement and revenue growth.

Responsibilities

• Own lifecycle and triggered CRM messaging strategy and execution across email, push, in-app, SMS, etc., including automated journeys, winback, onboarding, re-engagement, promotional cadence, etc.
• Plan and manage the lifecycle campaign calendar and CRM send schedule to align with product launches, promotions, and cross-functional initiatives.
• Oversee creative and copy alignment with the CRM execution agency for all CRM assets ensuring all messaging reflects brand voice, meets campaign objectives, and drives measurable performance.
• Owns the relationship with the CRM agency to brief, review, QA, and approve campaign builds and ensure timely delivery.
• Collaborate with Product Marketing, Integrated Marketing, and MarTech to define audiences, triggers, data requirements, and personalization logic.
• Implement and manage A / B and multivariate tests, iterate on segmentation strategies, and scale learnings across programs.
• Work closely with MarTech to ensure tracking, tagging, and integration between CRM platform(s) and analytics tools and to validate data flows and event instrumentation.
• Define and report on key lifecycle KPIs (open, CTR, conversion, retention / LTV lift, churn) in partnership with Marketing Analytics, and present insights and action plans to improve results to stakeholders.
• Drive continuous improvement in deliverability, quality, and operational processes for lifecycle execution through data-driven iteration.
• Manage relationships with external vendors and contractors related to CRM builds, deliverables, and optimization.

Experience & Skills We Value

Work Experience

Nice to Have and / or You'll Learn

Equal Pay Disclosure(s)

We're on a mission to create more joy in people's lives, and that includes our internal employees. We create a place people love to be a part of, where people can discover and practice their unique skill sets, a place where they can contribute and do their best work. We do this by offering our employees a competitive compensation & benefits plan.

Base Pay range for this position :

The final discretionary compensation that will be offered for this role depends on a variety of factors, including job-related knowledge, skills, experience, and market location.

Work Authorization Requirement : This position requires current authorization to work in the United States. We do not provide visa sponsorship, including support for F-1 Optional Practical Training (OPT), STEM OPT extensions, or other temporary work authorization programs.

Benefits