Chief Marketing Officer (CMO) Consultant (Contractor)

About Success Tutoring

Success Tutoring is one of the fastest-growing education franchisors, empowering K-12 students through personalised learning and a motivation-driven tutoring model. With a rapidly expanding franchise network across Australia and international markets, we are redefining the tutoring industry and building a global brand that inspires, uplifts, and creates impact through education.

Role Overview

We are seeking a strategic, high-performing Chief Marketing Officer (CMO) Consultant to lead and elevate our marketing function on a part-time basis. This role is ideal for an experienced marketing leader who thrives in a fast-paced, entrepreneurial environment and is passionate about building world-class marketing engines for growing franchise brands.

You will guide our marketing team, shape brand strategy, and drive demand-generation initiatives to support both franchise growth and student enrolments across the network.

This is a consultancy-based role with flexible hours, reporting directly to the CEO.

Key Responsibilities

Strategic Leadership

Develop and refine the company-wide marketing strategy aligned with growth objectives.

Advise the executive team on branding, positioning, and market opportunities.

Oversee marketing calendar, launch campaigns, and performance planning.

Team Leadership & Management

Lead and mentor a team of marketing assistants focused on content, social media, and CRM campaigns.

Implement accountability, productivity systems, and creative workflows.

Run weekly marketing stand-ups and reporting meetings.

Growth & Demand Generation

Design and optimise funnels for franchise recruitment and student acquisition.

Oversee paid ads strategy (Meta, Google, TikTok), email marketing, content strategy, and partnerships.

Ensure landing pages, websites, and conversion systems are optimised.

Brand & Creative Direction

Maintain and evolve brand tone, creative direction, and campaign quality.

Review and approve key marketing content.

Support the growth of video-based personal branding and PR opportunities.

Data & Reporting

Monitor dashboards and KPIs across CAC, CPL, LTV, engagement, and funnel performance.

Implement tracking systems and attribution reporting.

Type & Structure

Contractor and Retainer model (~8 hours per week)

Remote work with flexibility

Available for weekly leadership check-ins, team calls, and performance reporting

Compensation

$60–$150 per hour

(depending on experience)

Retainer structure aligned to weekly hours

Why Join Us?

Shape the marketing engine of a fast-scaling global education brand

Work directly with the CEO & executive leadership team

Lead a motivated team and build scalable marketing systems

Flexible, high-impact strategic role

Proven experience as a senior marketing leader or CMO (preferably in franchising, education, or multi-site brands)

Deep knowledge of digital marketing funnels, paid ads, content marketing, and brand building

Demonstrated ability to lead, coach, and scale marketing teams

Analytical and data-driven with strong performance marketing understanding

Highly organised, proactive, and execution-focused

Strong communication and creative direction skills

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