VP of Product

Who We Are

At OrthoFi, we're not just another player in the orthodontic industry – we're the driving force that helps orthodontists launch more smiles while ensuring top-tier patient care. Our tech-savvy solutions are the secret sauce that empowers orthodontic practices across the United States. With a track record of supporting over 2,000 practices, and in partnership with OrthoBanc, we've unlocked access to quality, affordable orthodontic care for a whopping 3.2 million patients and counting!

Picture this : Our cutting-edge Patient Acquisition software combined with our expert Revenue Cycle Management solutions propels practices to achieve jaw-dropping 13% year-over-year growth. Plus, when it comes to patient and insurance billing, our collection results leave competitors in the dust.

Behind our mission is a dynamic team of around 300 passionate individuals. Our headquarters is based in Denver, CO, with employees spread across several states. Join us in our quest to transform the orthodontic landscape – where innovation meets dedication, and starting more smiles are just the beginning.

Our purpose is to radically improve the way patients access and pay for quality elective care. Diversity, equity, and inclusion (DEI) ensures we can fulfill our purpose by creating a better, more equitable and inclusive workplace for our community members and healthcare experience for all.

By focusing on DEI, we are working towards our mission of connecting more patients with quality orthodontic and dental care and helping make treatment accessible to over 1 million patients a year by 2025 . Equity is core to our mission to serve patients, and DEI is embedded in our core values, especially “seek diversity,” and “do what’s right.”"

OrthoFi is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

This role is hybrid and based in Denver, Colorado. Candidates must be able to live and work locally in the Denver area.

The Opportunity

We are seeking an experienced and visionary Vice President (VP) of Product to join OrthoFi’s executive leadership team. The ideal candidate will be a strategic, customer-centric leader with a proven track record of defining and delivering multi-year product strategies in SaaS or technology-enabled service environments. The VP of Product will lead a team of product directors, managers, and product owners to define, design, and execute a cohesive product vision that drives company growth, operational excellence, and customer delight.

The Value You Bring

Product Vision & Strategy

• Define and execute a 2–5-year product strategy that directly supports OrthoFi’s goals for growth, profitability, and “Raving Fan” customer satisfaction.
• Translate company vision into a multi-horizon roadmap balancing innovation, scalability, and operational reliability.
• Partner with the Executive Leadership Team to ensure product strategy informs company strategy, influencing how OrthoFi grows and competes.
• Establish and track key performance metrics for product success — adoption, engagement, NPS, margin contribution, and Rule-of-40 impact.

Team Leadership & Talent Development

Cross-Functional Influence & Collaboration

Customer & Market Insight

Innovation & Continuous Improvement

Execution & Accountability

Skills and Expertise You Bring

What’s in it for you :

Compensation :  $215 - $240k base plus bonus potential

Work Authorization : You must be authorized to work in the United States.  The Company is unable to provide sponsorship for workers.

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