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Strategic Partner Development Manager, Influencer Marketing Agencies, YouTube
Strategic Partner Development Manager, Influencer Marketing Agencies, YouTubeGoogle • New York, NY, US
Strategic Partner Development Manager, Influencer Marketing Agencies, YouTube

Strategic Partner Development Manager, Influencer Marketing Agencies, YouTube

Google • New York, NY, US
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  • [job_card.full_time]
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Strategic Partner Development Manager, Influencer Marketing Agencies, YouTube

In this role, you will serve as a critical thought-leader for YouTube and the Influencer marketing ecosystem. You will require an understanding of the influencer landscape, YouTube's role in growing and shaping the landscape, and for fostering mutually beneficial partnerships with influencer marketing agencies. You will identify industry trends, gather engaged intelligence, and provide guidance to internal teams to scale brand deals on YouTube. You will require relationship-building skills, and the ability to navigate cross-functional collaborations.

Minimum qualifications :

  • Bachelor's degree or equivalent practical experience.
  • 4 years of experience in business development, partnerships, creator-services (or other creator-driven industries), creator commerce industries or a related role.
  • Experience working with C-level executives and cross-functionally across all levels of management.
  • Experience managing agreements or partnerships.

Preferred qualifications :

  • Experience in managing end-to-end partnerships.
  • Experience working in a dynamic, ever-changing, and collaborative environment.
  • Experience in the influencer marketing industry, with an understanding of agency dynamics and the creator landscape.
  • Ability to identify potential business opportunities, assess financial / business benefit, structure agreements, and discuss terms with partners.
  • Excellent communication and collaborating skills.
  • Responsibilities :

  • Develop, plan and implement projects and initiatives to grow the value of brand agreements for creators on YouTube, including structured educational and training programs for influencer marketing agencies to maximize the value of YouTube.
  • Discuss agreements and cultivate partnerships with key leaders within influencer marketing agencies and SaaS platforms.
  • Manage operations and partner relationships, fielding and prioritizing incoming requests and creating periodic reports (external and internal) on partner performance.
  • Produce analyses and recommendations to optimize performance as part of regular review cycle with managed partners.
  • Work cross-functionally with multiple teams from YouTube and the Global Business Organization, across Product, Go-To-Market, Sales, Marketing, Communications, Legal and Operations to bring the right solutions to key partners.
  • Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity / expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law.

    If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

    Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

    To all recruitment agencies : Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

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    Manager Influencer Marketing • New York, NY, US

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