Digital Content & Social Media Strategist

Current University of Arkansas System employees, including student employees and graduate assistants, need to log in to Workday via MyApps.Microsoft.com, then access Find Jobs from the Workday search bar to view and apply for open positions. Students at University of Arkansas System two-year institutions will also view open positions and apply within Workday by searching for “Find Jobs for Students”.

All Job Postings will close at 12 : 01 a.m. CT on the specified Closing Date (if designated). If you close the browser or exit your application prior to submitting, the application process will be saved as a draft. You will be able to access and complete the application through “My Draft Applications” located on your Candidate Home page.

Closing Date

11 / 04 / 2025

Type of Position

Digital Content Development

Workstudy Position

No

Job Type

Fixed Duration of Project / Grant (Fixed Term)

Work Shift

Sponsorship Available

No

Institution Name

University of Arkansas, Fayetteville

Founded in 1871, the University of Arkansas is a land grant institution, classified by the Carnegie Foundation among the nation’s top 2 percent of universities with the highest level of research activity. The University of Arkansas works to advance the state and build a better world through education, research, and outreach by providing transformational opportunities and skills, fostering a welcoming climate, and nurturing creativity, discovery, and the spread of new ideas and innovations.

The University of Arkansas campus is located in Fayetteville, a welcoming community ranked as one of the best places to live in the U.S. The growing region surrounding Fayetteville is home to numerous Fortune 500 companies and one of the nation’s strongest economies. Northwest Arkansas is also quickly gaining a national reputation for its focus on the arts and overall quality of life.

As an employer, the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary.

Department

Communications and Marketing

Department Website

Summary of Job Duties

The Digital Content & Social Media Strategist is a key communications and digital engagement role within the Marketing & Communications shared services unit for the Division of Student Affairs. This position is responsible for leading the Division’s social media strategy, while also supporting branding, creative design, and digital storytelling efforts. This position will report to the Sr. Director of Marketing and Communications. Regular, reliable, and non-disruptive attendance is an essential job duty, as is the ability to create and maintain collegial, harmonious working relationships with others.

Qualifications

Minimum Qualifications :

Bachelor’s degree in communications, marketing, journalism, public relations, digital media, or a related field from an accredited institution of higher education

At least two years of professional experience managing social media platforms for an organization, brand, or institution

Demonstrated experience creating and curating digital content (e.g., photography, video, graphics, copywriting)

Applicable equivalencies may be considered for the above qualifications.

Preferred Qualifications :

Master’s degree in communications, marketing, journalism, higher education, or a related field from an accredited institution of higher education

At least three to five years of progressively responsible experience in digital communications, social media management, or strategic content development

Experience in higher education or student affairs communications.

Experience mentoring, training, or supervising student employees, interns, or junior staff

Experience using social media management and analytics tools (e.g., Meta Business Suite, Hootsuite, Sprout Social, native platform insights)

Additional Information

Portfolio Requirements :

Applicants must submit a portfolio of previous work required. Applications without a portfolio will not be considered.

Salary Information

$51,021 (Commensurate with education and experience)

Required Documents to Apply

Cover Letter / Letter of Application, List of three Professional References (name, email, business title), Other (see special instructions for details), Resume

Optional Documents

Proof of Veteran Status

Recruitment Contact Information

Lucciana Lorenzetti

Application Submission

All application materials must be uploaded to the University of Arkansas System Career Site

Please do not send to listed recruitment contact.

Special Instructions to Applicants

Portfolio Requirements

Applicants must submit a portfolio of previous work required.

Applications without a portfolio will not be considered.

Pre-employment Screening Requirements

Criminal Background Check, Sex Offender Registry

Equal Opportunity Statement

The University of Arkansas is committed to providing a safe campus community. We conduct background checks for applicants being considered for employment. Background checks include a criminal background check and a sex offender registry check. For certain positions, there may also be a financial (credit) background check, a Motor Vehicle Registry (MVR) check, and / or drug screening. Required checks are identified in the position listing. A criminal conviction or arrest pending adjudication or adverse financial history information alone shall not disqualify an applicant in the absence of a relationship to the requirements of the position. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.

The University of Arkansas seeks to attract, develop and retain high quality faculty, staff and administrators that consistently display practices and behaviors to advance a culture that embeds equal opportunity, educational excellence and unparalleled access for all.

The University of Arkansas is an equal opportunity institution. The University does not discriminate in its education programs or activities (including in admission and employment) on the basis of any category or status protected by law, including age, race, color, national origin, disability, religion, protected veteran status, military service, genetic information, sex, sexual orientation, or pregnancy. Questions or concerns about the application of Title IX, which prohibits discrimination on the basis of sex, may be sent to the University’s Title IX Coordinator and to the U.S. Department of Education Office for Civil Rights.

Persons must have proof of legal authority to work in the United States on the first day of employment.

All Application information is subject to public disclosure under the Arkansas Freedom of Information Act.

Benefits Eligible

Yes

Physical Activity Requirements

Constant Physical Activity : N / A

Frequent Physical Activity : N / A

Occasional Physical Activity : N / A

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