Manager, Marketing Technology

The Manager, Marketing Technology is pivotal to the Data-Driven eXperience (DDX) team, responsible for overseeing marketing technology / database operations and new development as well as coordinating a matrixed team in executing all DDX deliverables across marketing automation, customer insights + visualization, and marketing measurement. The Manager, Marketing Technology will define and oversee processes for intake and workflow, quality control, governance, and documentation across the full DDX team. These efforts will support Sherwin-Williams in driving greater insights, personalization, engagement, and improved lead nurturing for all business-to-business marketsegments (Residential Repaint, New Residential, Commercial, Multi-Family, Healthcare and Hospitality),as well as thedirect-to-consumer market segment(Do It Yourself).

On an ongoing basis, the person in this role will lead the management of day-to-day DDX team operations - focused on integrations between our customer data platform, digital data source systems (ecommerce, proprietary customer applications, and custom solutions - such as our color chip ordering experience), our marketing data warehouse, and reporting environments. This role willfacilitate extensions / integrations of additional digital data / data sources as appropriate, under the guidance of the Marketing Director, DDX. This rolewill also facilitaterequirements gathering / scoping,implementation,and ongoing managementofthetechnicalcomponents of relatedmarketing initiatives, suchasquality checks of data sets, consulting on business rules and logic for integrations, and / or coordination of ad-hoc data sizing requests.These efforts will support Sherwin-Williams in driving greater insights, engagement and improved lead nurturing for all business-to-business marketsegments (Residential Repaint, New Residential, Commercial, Multi-Family, Healthcare and Hospitality),as well as thedirect-to-consumer market segment(Do It Yourself).

Core Responsibilities

Marketing Database / MarTech Development and Operations. Leading a team of four internal resources and / or overseeing an external agency partner(s) in :

Customer data strategy / architecture / infrastructure / integration design and development, such as ...

Provide insight & technology recommendations that result in solutions to critical business problems

Design, implement and document multi-platform architectures with a focus on performance, flexibility, reliability, scalability, and identity resolution

Identify architectural risks and create plans to mitigate risks

Program scoping, development and implementation related to data integration, aggregation, availability, and processing to drive and enable actionable insights from complex data sets by working with appropriate team members and stakeholders

Oversee the development of the database mapping and migration process of legacy data to new systems

Identify and resolve production and application issues by determining and pursuing best courses of necessary action

Provide support to team members by responding to user questions, resolving issues, and troubleshooting

Monitor the system performance by performing root cause analysis and integrating new features

MarTech application strategy / architecture / infrastructure / integration design and development, such as

Having an overall understanding of how data flows throughout the MarTech stack and why each element of a system is chosen.

Safely set up, integrate and administers tools, ensuring the marketing team understands why the setup was done in such a way and how this setup matches and can improve / automate marketing processes beyond top-of-funnel activities

Plan how the next version of the stack will manifest to accomplish business goals

Ability to assess tools / vendor's value. Consider tools / vendors that could solve a problem and work closely cross-functionally and lead efforts to ensure the right marketing problems are defined and considered during the assessment phase.

Establish vendor relationships based on business needs and the MarTech landscape.

Project management through intake, prioritization, enablement and management. Ability to train teams hire and train teams to meet MarTech needs and grow effectively. You must build and maintain a team that develops diverse competencies, avoiding reliance on one platform or method. The goal is to align marketing processes with technology to enhance both and achieve overall business objectives.

Day-to-day monitoring and operations of the Marketing Database and associated software and infrastructure, including :

Ensuring daily delivery and ingestion of all assigned relevant files / data integrations (primary digital sources), monitoring for issues and optimization opportunities

Coordinating with internal IT resources and external agencies in troubleshooting data delivery issues

Ensuring and approving access to the marketing database and tools for appropriate internal resources

Actively managing data queries in ongoing UAT processes and other testing

Facilitating across DDX team resources, external marketing database provider, and Sherwin-Williams IT teams to troubleshoot data discrepancies and ensure clear data understanding

Recommending additional controls for implementation by identifying issues, and writing improved procedures

Improving systems by understanding current practices, proposing and optimizations and modifications as needed

Providing updates to users on database issues, updates, and key projects and tasks

Facilitating collaboration other PSG departments and teams, to ensure all business objectives and requirements are documented and translated for all parties to understand, including :

Build relationships with key business and technology stakeholders across the organization

Gathering requirements, test files and assisting in the delivery of additional database development phases, specifically integration of new digital data sources and adaptation of existing infrastructure to accommodate new data

Documentation

Cross-functional alignment throughout the process

Stakeholder support, including answering questions and providing summaries to queries and data access as appropriate

Providing DDX "consultation" for marketing technologies / processes not directly under DDX's purview

Ensure alignment on data business rules and key aggregates

Ensure compliance with privacy and other internal policies as appropriate, including regional, national, and international legislation

Own and prepare technical / data summary reports from start to finish; from building the query, collecting and analyzing the data, and summarizing the information and trends for the final audience

DDX Marketing Operations & Executional Excellence. Providing leadership across the full, matrixed DDX team and external agency partner(s) in scheduling, process and validation of DDX deliverables across marketing automation, customer insights + visualization and marketing measurement :

Develops, implements and oversees adherence to executional processes, such as :

Access and governance

Documentation requirements and processes for managing, storing documentation (GitHub, etc.)

Peer Review and Other Processes for QC and validation; establishing and enforcing stage gates for release of deliverables

Standardization of business rules, and technical requirements across deliverables (ex : CAC inclusions / exclusions by deliverable type, standardization of flags, standardization of account counting logic)

EDUCATION : Required :

Bachelor's Degree