Regional Sales Manager

ASSA ABLOY Global Solutions is part of the ASSA ABLOY Group, who are the global leader in access solutions. Every day, we reimagine how people move through a safer, more open world with ease. If you’ve ever walked through an automatic door, stayed in a hotel, or gone through passport control, you’ve probably used one of our products or services. We have operations in over 70 countries, with over 62,000 colleaguesaround the world.

Our expertise in customer journey mapping, innovation, and service design leads to the invention of new solutions that create value for our clients and exceptional experiences for their end users. And we have the fantastic opportunity available in Key and Asset Management for a Regional Sales Manager for the Massachusetts, New Hampshire, Vermont, Connecticut, Maine, and Rhode Island territories.

Part of Global Solutions, Key and Asset Management provides solutions that deliver secure, managed access to keys and equipment at the right time and place. Our solutions drive efficiency by removing the need for manual processes and record keeping. Good key and equipment management is fundamental to assure the best customer service, safety, compliance, and workplace productivity.

Your Role in Keeping the Future in Safe Hands…

As aRegional Sales Managerfor the Global solutions division of ASSA ABLOY, you will have the opportunity to become a valuable member of our highly technical Sales team, making a genuinely positive impact in the lives of our customers. You will get to work on a team that keeps growing, innovating, and giving you room to be proactive, creative and develop unique perspectives on how various products and services interact with one another.

Reporting to the VP of Sales & Marketing, you will be responsible for developing and managing sales opportunities within your assigned region. You will build relationships with key decision-makers, identify new business opportunities, and provide tailored solutions to help organizations streamline their asset control processes. You will travel up to 50% within the United States, with occasional international travel required, for global projects or company educational seminars. This is a predominantly customer interfacing role and always requires the highest level of customer service.

What you will do…

• Develop and execute a strategic sales plan to achieve revenue targets within the assigned territory.
• Identify and pursue new business opportunities in target industries (primarily automotive & fleet).
• Expand market share by acquiring new customers and growing existing accounts.
• Build and maintain strong relationships with key decision-makers and influencers.
• Understand customer needs and provide tailored solutions to improve their asset control and security.
• Conduct product demonstrations and presentations to showcase value propositions.
• Manage the full sales cycle from prospecting to closing deals.
• Maintain an active pipeline using SalesForce, ensuring accurate forecasting and reporting.
• Negotiate pricing and contract terms to drive profitable growth.
• Stay informed about industry trends, market conditions, and competitor activities.
• Gather customer feedback and provide insights to influence product development and marketing strategies.
• Work closely with marketing, product, and support teams to drive customer engagement and satisfaction.
• Stay up to date on product features, benefits, and industry applications.
• Educate customers on best practices for implementing and using KEYper Systems solutions effectively.
• Provide regular sales updates and insights to leadership.

What we expect of you…

• 5+ years of B2B sales experience, preferably in asset management, automotive, fleet management, or security solutions.
• Proven track record of meeting or exceeding sales targets in a regional or territory-based role.
• Experience selling to automotive dealerships & fleet companies, or similar industries is a plus.
• Sales & Negotiation Skills – Strong ability to close deals, handle objections, and negotiate contracts effectively.
• Business Development – Ability to identify and cultivate new business opportunities while expanding existing customer relationships.
• Relationship Management – Strong interpersonal skills with the ability to engage and build trust with key decision-makers.
• Technical Acumen – Comfortable learning and demonstrating technical products, such as key and asset management systems.
• Problem-Solving Ability – Analytical mindset to assess customer needs and propose tailored solutions.
• Communication Skills – Excellent verbal and written communication, including presentations and product demonstrations.
• Self-Motivation & Independence – Ability to work autonomously in a remote role while staying proactive and results-driven.
• CRM & Sales Tools Proficiency – Experience using CRM software (e.g., Salesforce) and Microsoft Office Suite.
• Valid driver’s license and reliable transportation.
• Ability to occasionally attend industry trade shows and networking events.

Physical Requirements…

• Normal, corrective vision range; ability to see colors and to distinguish letters, numbers and symbols.
• Frequently required to sit, stand, walk, talk, hear, bend and reach.
• Ability to reach with hands and arms.
• Ability to lift, push and pull up to 20lbs as needed.
• Ability to sit and/or work on your feet for up to 8 hours per day.
• Ability to travel within Northeast United States (up to 50% of the time).

What you can expect from us…

• 11 paid holidays + 15 paid vacation days
• Company 401k Plan
• Commission Plan
• Health, Dental, Vision, Life, & ADD Insurance
• Smart/Casual dress code

About Us

Featuring four times in Forbes’ most innovative companies worldwide, we deliver innovative, safe, and convenient security solutions that provide real added value to our customers. As a group, our goal is to everyday help billions of people experience a more open world. We’re proud to boast leading positions across the majority of Europe, North and South America, Asia, and Oceania, offering products and services to our customers seeking solutions to their entrance and opening requirements, such as locks, doors, and entrance automation.

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We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.