SVP & Chief Marketing Officer

SVP & Chief Marketing Officer

Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry. Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.

Job Description

Responsible for developing and executing a clearly defined marketing and communications strategy in a manner that grows awareness of Boyd Gaming properties while reinforcing our brand position and enhancing brand equity. This position is responsible for planning, organizing, staffing, training, and managing all marketing functions to achieve the Company objectives of sales, growth, profitability, and visibility while ensuring a consistent marketing message and position consistent with the corporate direction.

• Create, manage, coordinate and execute all marketing strategies and implement tactical plans that meet and exceed Company expectations. Achieve targeted results that are timely and effective
• Work closely with other members of senior management and the marketing teams to develop a comprehensive marketing strategy / plan for the Company.
• Analyze, evaluate, plan and execute on both existing and potential marketing activities and strategies.
• Oversee all aspects of Marketing including; e-commerce, traditional marketing, casino marketing & agency management.
• Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs
• Coach, mentor, and raise the team's ability to deliver and exceed expectations while creating opportunities for succession talent.
• Create relationships and work closely with outside technology and advertising vendors.
• Research and analyze economic trends, spending habits and the demographic characteristics of consumers, their tastes and preferences for the Company's services and those of competitors.
• Keeping abreast of current marketing trends and technology
• Miscellaneous duties as assigned.

Qualifications

Additional Information

All your information will be kept confidential according to EEO guidelines.

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.