Brand Manager

BRAND MANAGER

An energetic marketing professional who can generate strategies
and execute marketing plans that grow market share, enhance the brand’s
reputation, improve customer experience, and drive growth. S/He is passionate
about uncovering consumer insights and delivering innovative marketing
campaigns. Excelling in this role will require multi-tasking effectively, offering
quick and accurate insights and advice, and provide creative input to help
build, promote, and enhance the assigned brand/s.

ESSENTIAL
FUNCTIONS

SPECIFIC KEY RESULT AREA (KRA):

• Consumer Insighting: Develop brand and business-building insights founded on a holistic understanding of consumers.
• Category Strategy &
  Portfolio Management: Project a vision for the Category's future
  and develops a strategy that grows the category and manages the portfolio.
• Brand Equity Management: Develop and execute the marketing plans that
  consistently build the brand towards its vision.
• Consumer Insighting: Develop brand and business-building insights
  founded on a holistic understanding of consumers.
• Promotions Management
  (systemwide & local store marketing):
  Develop and execute systemwide promotions that are integrated into the
  brand's marketing plans. Guide and support local store marketing activities
  that build onto the brand's marketing plans.
• Product Innovation
  Management (Innovation project management and Concept & product
  development): Effectively and efficiently direct the launch
  of new and improved products and evaluate performance against measurable
  objectives. Develop concepts and
  products that are based on consumers' needs and address marketing objectives.
• Brand Communications
  Management (Campaign Brief Development, Creative Judgment, Integrated Marketing
  Campaigns Development, PR & crisis management, Retail & Visual Identity
  Development): Develop clear and
  concise campaign briefs that direct and inspire creative outputs. Evaluate creative output based on the brief
  and principles of target market classification and the creative magnifier. Develop integrated marketing campaigns that
  deliver one synergized message across different mediums. Develop campaign-consistent PR programs that
  address business, marketing, and communication objectives. Develop retail & visual identity designs
  that can build the brand and the business.
• Restaurant Operations
  Understanding: Develop a relevant
  understanding of Store Operations, Commissary, Supply Chain, RSQM, Network
  Development, Purchasing, and R&D for flawless marketing execution.
• Financial Management
  (Brand Financial Management & Financial Analysis): Apply financial analyses in decision-making
  when developing and evaluating marketing activities.
• Integrated Marketing Research
  Plan (IMRP) Management (Research Planning, Research Analysis & Application): Develop a research brief and plans for research
  to achieve brand objectives. Integrate
  research findings across the IMRP and applies them into strategic marketing
  actions.
• Media Management (Media
  planning, execution & evaluation): Inform and manage the
  media strategy and plans according to the campaign objectives, planning
  guidelines, and brand objectives. Monitor
  and evaluate the performance of media plans for future application of learning.
• Administration
  & Reports: Prepare individual, department's, team's
  plans, objectives, key results and activities (OKR). Prepare management and adhoc reports.

JOB SPECIFICATIONS

• Education and
  Experience
• 3 - 5 years of experience in Brand Management in the food / restaurant/CPG - F & B industry is a MUST.
• Preferably a college degree or related courses in Business, Management, Marketing Management, or an equivalent combination of education and experience.
• Strong Project Management skills.

ESSENTIAL SKILLS & TRAITS

• Technical Competencies

1.
Brand Equity Management

2.
Consumer Insighting

3.
Category Strategy and Portfolio
Management

4.
Media Management

5.
Research Planning, Analysis and
Application

Core Competencies: C.A.M.P. requirements

1. Creating the Business


2. Advancing Personal Excellence


3. Managing the Business


4. Promoting People Processes

• Essential Traits

1.
Takes Initiative

2.
Persistent

3.
Wants Challenge

4.
Analytical

5.
Balance of Authoritative and
Collaborative

6.
Effective Enforcing

7.
Enlists Cooperation

8.
Finance/Business

9.
Numerical

10.
Wants to Lead

11.
Planning & Organizing

12.
Interpersonal Skills

13.
People Orientation

14.
Presentation Skills

15.
Negotiation Skills

16.
Project Management

17.
Coaching, training and development of
people

·
Behavioral Attributes (live the core
values of the organization):

1. Customer Focus


2. Speed with Excellence


3. Humility to listen and learn


4. Honesty and Integrity


5. Spirit of Family and Fun

OTHER QUALIFICATIONS

• Computer Literacy: Proficient in MS Applications (MS Word,
  Excel, Powerpoint, etc.)


• Physical Effort/Requirements:
  While performing the duties of this job,
  the employee will:
• Sit
  for the majority of their scheduled work shift.
• Lift,
  reach, pull, push, grasp and use hands frequently.
• Bend
  and/or squat down rarely on scheduled shift.
• Climb,
  stoop and/or kneel rarely.
• Need
  to see well enough to read/compose email, reports and use the computer and be
  proactive to customers’ needs.
• Need
  to speak and hear well enough to receive instructions and communicate with
  employees and customers.
• Occasionally be required to work
  irregular hours to attend meetings and coordinate with agency partners and/or
  colleagues in other time zones (i.e. Philippines, etc.) as well as varying work
  shifts to support new store openings (as assigned).
• Work Environment: While performing the
  duties of this job, the employee is exposed to:
• Office environment on a
  regular basis: sedentary work, long
  sitting when in the
  office, standing & walking regularly, working with internal & external people.
• Kitchen equipment when in the stores or R&D laboratory/kitchen, occasionally.
• Hot and cold temperatures and a wet work area when in the stores or kitchen/laboratory, occasionally.
• Cleaning chemicals when in the stores, occasionally.
• Possible cuts and burns when in the store, kitchen, laboratory, occasionally.
• Moderate noise level in work environment, usually.
• Wet and slippery floors when in the store, kitchen or laboratory, occasionally.
• Tensions and pressures may arise in meeting deadlines and goals.
  

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