Director of Growth and Demand Generation

Director of Growth & Demand Generation

Moss Home Solutions – Seekonk, MA (On-Site / Hybrid)

$140,000 salary + 10% annual bonus (paid quarterly)

Full ownership of a $400K / month marketing budget

A department of ONE — you run the entire engine

About Moss Home Solutions

Moss Home Solutions is the #1 real estate acquisitions & wholesaling company in Rhode Island and Southern Massachusetts—now expanding aggressively into Worcester County and Connecticut. We move fast, we innovate faster, and we're building the most dominant direct-response marketing engine in the country.

We're hiring a Director of Growth & Demand Generation who is BOTH a strategist and a hands-on executor. If you're a direct-response killer who loves owning budget, channels, creative, analytics, and ROI from end to end... keep reading.

What You'll Own

You will be responsible for ALL marketing strategy + execution, including :

Direct Mail

TV

️ Radio

Billboards

PPC / SEO

Cold Calling / Data

Content & Creative

Attribution, data & analytics

This is NOT a corporate brand role.

This is NOT a "tell agencies what to do" role.

This is a roll-up-your-sleeves, build-the-machine, own-the-result role.

What You'll Do

Lead and optimize a $400,000 / month marketing budget

Build ROI-driven, direct-response marketing campaigns across all channels

Write and develop TV / radio scripts, creative, and high-converting messaging

Analyze cost per lead, cost per acquisition, channel ROI, and ROAS

Test, track, measure, improve — relentlessly

Scale our marketing playbook into Worcester and Connecticut

Eliminate bloat, improve efficiency, and modernize our entire marketing engine

Become the strategic AND tactical driver of Moss's growth

Who We're Looking For

Someone who is :

Senior-level talent with hands-on execution skills

A direct-response expert who lives in data, analytics, split-tests & attribution

Strong at creative, messaging, and content that actually converts

Able to scale marketing systems across multiple markets

Hungry, entrepreneurial, and ready to own an entire department

Obsessed with performance, results, speed, and ROI

A strong cultural fit — committed, humble, gritty, and growth-oriented

If your background is exclusively brand marketing or agency oversight, this role is not for you.

Requirements

7+ years in performance marketing, demand gen, or acquisition marketing

Proven experience managing $200K+ monthly ad budgets

Strong writing skills (TV, radio, video, direct mail, landing pages)

Deep knowledge of analytics, CPL / CPA optimization, and attribution

Real estate or home-services background is a major plus

Compensation & Benefits

$140,000 base salary

10% annual bonus (paid quarterly)

Full Health & Dental benefits

️ Unlimited PTO

Major career growth potential as we scale into multiple states

Direct access to CEO & leadership

Ready to Build Something Elite?

Apply now and help us build the most powerful direct-response marketing engine in real estate.