Data Analyst

About Betr

Founded in 2022 by Joey Levy and Jake Paul, Betr is building the world's first real money gaming super app. The company's first product, Betr Picks, launched in September 2023 and quickly grew to several hundreds of thousands of paying users that have already won $250M on the platform. Betr recently launched Betr Arcade with plans on launching additional new nationwide gaming products within its single app experience in 2025 to further differentiate its product offering. In addition to its single-app experience, Betr's gaming products are differentiated through a unique, simplified user interface that is catered to the casual sports fan and gamer, enabling Betr to capture more of the under-penetrated online gaming addressable market.

Betr's media division, Betr Media, is one of the fastest growing sports gaming media brands in the U.S. and helps support the company's user acquisition and retention efforts.

Betr is backed by Fuel Venture Capital, Aliya Capital Partners, IA Sports Ventures, FinSight Ventures, Florida Funders, Harmony Partners, 8vc, and other top-tier investors.

About the Role :

We're looking for a Data Analyst to join our growing data analytics team. In this role, you'll help transform data into actionable insights that shape strategy and decision-making across the company.

While this position supports multiple business areas, including product, finance, trading, and compliance, approximately 70-80% of your focus will be on marketing and growth analytics. You'll analyze user acquisition, retention, CRM, and campaign performance across our key product lines : Fantasy, Arcade, Social Sportsbook, and Casino.

You'll work closely with Marketing, Product, and Growth teams to uncover drivers of engagement, optimize user value, and guide investment decisions through data-backed insights and predictive modeling.

What You'll Do :

• Analyze performance across marketing channels (paid media, organic, CRM, referral, affiliates) to identify growth and retention opportunities.
• Partner with the Growth and CRM teams to evaluate acquisition funnels, retention drivers, and customer lifetime value (LTV).
• Build and maintain automated dashboards and reports in Power BI to track key KPIs.
• Support experimentation and testing (A / B, holdout, incrementality) to measure campaign effectiveness and optimize ROI.
• Translate complex data findings into actionable recommendations that inform marketing and audience strategies.
• Develop practical, data-driven models and frameworks to estimate user LTV, churn risk, and player segmentation, helping guide marketing and retention strategies.
• Use statistical and exploratory techniques to identify behavioral patterns that can improve acquisition, engagement, and monetization.
• Apply machine learning or regression-based methods when useful - not just for modeling, but to enhance day-to-day decision-making with forward-looking insights.
• Work in tandem with decision-makers across departments to understand their goals and proactively identify opportunities to leverage data for developing new insights and enhancing business results.
• Assist in regulatory and state reporting by ensuring data accuracy, completeness, and timely delivery of required reports.
• Ensure data consistency, governance, and alignment of key metrics across the organization.
• Write efficient SQL queries to extract, transform, and analyze large datasets from data warehouses (e.g., BigQuery).
• Develop clean, intuitive dashboards and visualizations that make complex data accessible to stakeholders.
• Communicate findings clearly to both technical and non-technical audiences, turning data into narratives that drive action.

About You :

At Betr, we're driven by a shared vision to reshape the sports & gaming industry. As a dynamic startup poised for remarkable growth, we're dedicated to crafting innovative experiences that cater to sports enthusiasts across the nation. We believe in pushing boundaries, embracing diversity, and fostering a collaborative culture that extends beyond the world of sports. Join us in shaping the future of sports entertainment!

Betr provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. We deeply understand the value of bringing together a team with different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply

Thank you for your interest in Betr. We look forward to reviewing your application.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.