Director-Media Planning

Description

Responsibilities :

• Optimizes ROI for approx. $8-10MM in media spending; identifies and negotiates program integrations.
• Develops the foundational framework and tools for effective media planning and scenario development for the Marketing organization.
• Works with the Brand team and VP of Marketing to understand the organization's marketing objectives, target audiences and calls to action.
• Creates a proprietary and documented planning framework that is aligned with addressing those needs.
• Provides leadership to each group within Marketing on most effective and appropriate media and buying strategies (including traditional and emerging media).
• Advises on the relevance and practicality of recommended media strategies / tactics and recommended alternatives given the allocated budget.
• Leads annual and ongoing strategic media planning execution in partnership with agencies of record.
• Ensures high quality and effective media plans. Develops and implements media commitments in partnership with each team (e.g. physician group, regional marketing and brand).
• Functions as an in-house expert on traditional and emerging media options, planning and implementation.
• Communicates with participating members of the marketing team to ensure all media planning and buying efforts are well coordinated and aligned to business and brand strategy.
• Creates an environment of partnership, collaboration, seamless quality and service enhancement across the marketing department.

Qualifications

Required :

Preferred :

Equal Opportunity

Northwestern Medicine is an affirmative action / equal opportunity employer and does not discriminate in hiring or employment on the basis of age, sex, race, color, religion, national origin, gender identity, veteran status, disability, sexual orientation or any other protected status.

Benefits

We offer a wide range of benefits that provide employees with tools and resources to improve their physical, emotional, and financial well-being while providing protection for unexpected life events.

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