Brand Marketing Lead

A company is looking for a Brand / Product Marketing Lead.

Key Responsibilities

Define the category positioning that differentiates from insurance incumbents and fintech challengers

Own go-to-market strategies for all launches, influencing product roadmap and collaborating with creative teams

Build social proof assets and establish the company as a category authority through customer testimonials and thought leadership

Required Qualifications

5+ years in product marketing, brand strategy, or growth marketing

Portfolio demonstrating brand development and go-to-market campaigns

Experience translating complex products into accessible narratives

Self-starter comfortable with high autonomy and ambiguity

Financial services or fintech marketing experience is a plus