Marketing Automation Manager

Job Description

Job Description

Job description :

In this role, your main responsibilities will involve developing and executing strategic, clear and engaging marketing efforts that support HR initiatives and enhance the overall employee experience.

As the primary owner of the EVP strategy, you will also work to ensure its connection throughout every talent facing process - from candidate to alumni. This includes managing candidate-facing content deployed through digital channels across the organization in support of Talent Acquisition initiatives, as well as functional communications content deployed to our current employees, in support of our employer brand.

As both a strategic leader and player-coach, you will provide consulting support, while also being hands-on, creating functional content and campaigns aligned with HR’s biggest initiatives.

However, none of this work is done in a vacuum and as the Talent Marketing Manager, you will also be partnering closely with Corporate Communications to drive a cohesive editorial calendar and ensure HR messaging aligns with broader organizational communication strategies.

Key Responsibilities include :

Strategic Talent Marketing & Leadership :

• Developing and executing TM strategy.
• Lead Talent Marketing Consultant, helping maintain best in class Candidate Marketing and expanding that capability across the full employee lifecycle.
• Collaborate regularly with Communications team to leverage and synchronize content and publishing.
• Collaborate regularly with Corporate Digital Marketing team to remain current on platforms.
• Provide strong input in vendor related discuss related to Talent Marketing and content production across all areas of HR.

HR Communications Content Development :

EVP & Messaging Alignment :

Manage Budget & Talent Marketing Analytics :

Required Experience / Knowledge / Skills :

Preferred Qualifications :

Company Description

About BCforward :

Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward’s 6,000 consultants support more than 225 clients globally.

BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class places to work.

BCforward is an equal opportunity employer.

Company Description

About BCforward : \r\n\r\nFounded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward’s 6,000 consultants support more than 225 clients globally.\r\n\r\nBCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class places to work.\r\n\r\nBCforward is an equal opportunity employer.