Director, Media Strategy (must have DTC & HCP experience)

Director, Media Strategy (Must Have DTC & HCP Experience)

We have created a world where art and science are best friends. Known is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today. We are about 200+ people strong, pairing PhD data scientists with award-winning creatives, strategists, engineers and expert research teams to produce some of the most innovative and cutting-edge creative work in culture. We believe that when creative truly collaborates with science, strategy, and technology, amazing things can happen.

Ad Age touted that "Known may be the ultimate example of a full-service agency," and honored us with two prestigious recognitions this year : #3 on The A-List as one of the top agencies in the world, and Ad Age's Data & Insights Agency of the year for the second year in a row. Without our incredible partnerships with our clients, spanning across the leading brands in finance, technology, entertainment, media, CPG, real estate, and many other categories, honors like this could not be possible, and also have helped us earn additional awards and recognitions over the years like : Emmys, Clios Entertainment and Sports Awards, Effies, Cannes Lions Awards, ProMax Agency of the Year, and Digiday's Most Innovative Media Agency to name a few.

We couldn't create this award-winning work without seeking out and hiring the best talent. What does it mean to be a Knowner? We are curious innovators, knowledge-hunters who are constantly challenging ourselves to do better and be better for our clients, for our team and for our world at large. Our offices around the U.S. are open and while most of our people work in a hybrid setting, we are a distributed workforce with a number of Knowners working remotely.

About the Role

Known's Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes. We are looking for someone to join the team and work alongside data analysts, data scientists, media buyers, and software engineers.

We are looking for a Director, Media Strategy, (direct-to-consumer and healthcare professional experience) to join the team and work alongside our data scientists and media buyers to help deliver amazing results for our clients.

The Media Director is responsible for defining and leading the integrated media strategy across direct to consumer (DTC) and healthcare professionals (HCPs), ensuring all efforts enhance brand objectives while adhering to strict regulatory and compliance standards. This leadership role oversees media planning, buying, optimization, and cross-functional collaboration with internal stakeholders and external agency partners.

What You'll Do

• Oversee a major pharmaceutical account working with a team of dedicated data scientists
• Shape the overall integrated media strategy to ensure it aligns with both data and best practices
• Serve as senior contact on media buying for C-suite client contacts; build deep relationships
• Strategic Media Leadership : Develop and execute a comprehensive, data-driven DTC and HCP media strategy across all channels, including endemic platforms (e.g., Medscape, Doximity), EHR ecosystems, programmatic display, point-of-care, and professional conferences / print media.
• Compliance & Regulatory Rigor : Partner closely with medical, legal, and regulatory teams to ensure all media practices strictly uphold privacy, transparency, and compliance standards within the pharmaceutical / healthcare landscape.
• Agency & Vendor Management : Lead and manage external media agencies and vendors, establishing performance standards, negotiating contracts, and ensuring alignment with enterprise objectives and governance principles.
• Performance Analysis & Optimization : Monitor and analyze media campaign performance using data and analytics (e.g., Nielsen, Comscore), making data-driven recommendations for optimization and continuous improvement to maximize ROI.
• Cross-Functional Collaboration : Serve as the subject matter expert and advisor on media strategy, collaborating effectively with marketing, sales, analytics, and creative teams to ensure cohesive messaging and integrated campaigns.
• Innovation & Trends : Stay abreast of industry trends, emerging media platforms, and new technologies (e.g., AI, automation) to drive innovation in professional media planning and engagement strategies.
• Budget Management : Oversee and manage enterprise-level media budgets, ensuring fiscal discipline, accurate reporting, and efficient allocation of resources across multiple brands and platforms.
• Team Leadership : Manage and mentor a team of media professionals, providing guidance, coaching, and development opportunities to foster a high-performing environment.
• Subject Matter Expertise : Deep understanding of the DTC and HCP media ecosystem, including key platforms (Medscape, Doximity, EHR systems) and traditional channels.
• Regulatory Knowledge : Demonstrated understanding of legal and regulatory requirements for working with HCPs in a commercial marketing context (e.g., promotional compliance, data privacy)
• Ensure we deliver results; work closely with internal team that performs daily optimizations
• Motivate team members and ensure clear understanding of the strategy and client expectations
• Negotiate client contracts for media buying and manage account scope & profitability
• Ensure all deliverables meet our high standards for quality
• Help us stay on the cutting edge and advise clients on market trends, new approaches
• Help sell and close new business

Who You Are and What You Have

Some of Our Perks

One Last Thing to Ask Yourself

All this might sound great, but you're probably still wondering, "Would I be a good fit for Known?" or "Would Known be a good fit for me?" Our culture is propped up by four values that we aspire to every day : We are one team. We see the good. We never stop learning. There's always a better way. At Known we are setting out to build something more than just a company. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.

Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and / or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.

The base salary for this position is $145K - $155K. This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.