Senior Digital Marketing Manager

Senior Digital Marketing Manager

ConnectWise is an industry and global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.

Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds. Game-changers, innovators, culture-loversand humankind. We invite discovery and debate. We recognize key moments as milestones. We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.

Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise!

General Summary :

The Senior Digital Marketing Manager plays a key role in planning, executing, and optimizing ConnectWise's paid media initiatives. Reporting to the Senior Director of Demand Generation, this position works closely with the Team Lead of Digital Marketing and agency partners to develop strategies that drive brand awareness, engagement, and pipeline growth. The role focuses on managing day-to-day performance across Connected TV (CTV), YouTube, display, review sites, and paid social channels, while providing as-needed support for paid search efforts. Success in this role requires strong analytical skills, cross-functional collaboration, and the ability to translate marketing goals into measurable media performance.

Essential Duties and Responsibilities :

• Partners with the Team Lead of Digital Marketing and paid media agency to execute full-funnel strategies across Connected TV (CTV), YouTube, programmatic and direct display, review sites, and paid social.
• Supports paid search initiatives as needed, collaborating with internal stakeholders and the agency to ensure alignment with broader marketing goals.
• Reviews and interprets campaign performance data to identify insights, implement optimizations, and recommend strategies that drive reach, engagement, and conversion metrics.
• Partners across creative teams, agencies, and Demand Generation Managers to ensure content is performing as needed and optimized to achieve media objectives.
• Manages the development and execution of paid media campaigns, ensuring accuracy, timeliness, and alignment with overall marketing objectives.
• Manages in-platform budgets to ensure pacing and spend accuracy across campaigns, holding agencies accountable for delivery and performance within approved allocations.
• Collaborates with operations and web teams to ensure accurate attribution, conversion tracking, and conversion rate optimization (CRO) across campaigns.
• Oversees monthly insertion orders, ensuring campaign pacing, spend, and performance align with financial and marketing targets.
• Communicates campaign status, results, and recommendations to internal stakeholders and leadership.
• Supports the rollout and adoption of new ad serving platforms and campaign management tools, and performs other duties as assigned.
• Serves as a paid media subject matter expert, helping cross-functional stakeholders interpret performance insights and apply media best practices.

Working Conditions :

ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military / veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws. The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and / or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at talentacquisition@connectwise.com or 1-800-671-6898.