Email & Mobile Marketing Coordinator

Job Description

Job Description

Description :

The Email & Mobile Marketing Coordinator supports the Harold Grinspoon Foundation’s (HGF) digital communications by managing PJ Library’s cross-departmental texting platform and assisting with the organization’s email marketing. Reporting to the Email Marketing Manager, this role oversees text message planning, drafting, scheduling, testing, segmentation, analytics, and platform maintenance while ensuring all messaging reflects PJ Library’s voice and values. The Coordinator supports email marketing end-to-end from building, testing, and deploying emails in Marketing Cloud Account Engagement (Pardot) to helping maintain list hygiene, compliance, quality assurance, accessibility, and ongoing reporting and insights.

Requirements :

50% – Text Messaging Platform Management

• Manage PJ Library’s cross-departmental texting platform and partner with program and acquisitions teams to plan and schedule text sends that reach families.
• Maintain a monthly content calendar and coordinate message drafting, approvals, and list segmentation.
• Build, test, and send messages with careful attention to timing, links, and compliance.
• Ensure messaging aligns with PJ Library’s voice, values, and family-friendly tone.
• Maintain list hygiene and track performance metrics (deliverability, engagement, response rates) and report results to stakeholders.
• Create and maintain documentation for text campaign workflows and platform best practices and troubleshoot technical issues.
• Provide real-time replies and assistance to subscribers during select campaigns.

50% – Email Marketing Support

Qualifications

Preferred Skills

Location

This position is based in our Agawam, MA home office and offers a hybrid schedule which requires at least 60% (24 hours) of time in the office each week.

Compensation

A competitive salary ranging from $55,000–$65,000 annually commensurate with experience.