Senior Manager, Consumer eCommerce - Paid Marketing

At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: , , and .

Interested in joining us on our journey?

Location: Louisville, KY (Fully on-site)

The Consumer eCommerce Senior Manager – Paid Marketing is responsible for developing and leading a multi-platform SEM and social strategy that drives brand awareness, revenue growth, and consumer engagement across the shopping lifecycle. This role will lead paid marketing initiatives for our House of Brands, collaborating closely with internal teams and external partners to deliver high-performing pay-per-click and social campaigns.

Position

Senior Manager, Consumer eCommerce - Paid Marketing

Location

USA, Louisville, KY

How You'll Create Possibilities

Key Responsibilities:

Lead Consumer eCommerce SEM and Social Campaigns (80%)

• Develop and execute an integrated online marketing strategy that drives conversion, engagement, and revenue growth across paid search and social channels.

• Oversee external agencies executing omni-channel campaigns and manage in-house paid search execution to ensure consistent, high-quality performance.

• Define and track campaign KPIs, continuously optimizing strategies to maximize ROI and ensure agency accountability.

• Collaborate cross-functionally with Marketing, PR, Product Management, and other internal stakeholders to ensure alignment on messaging, strategy, and execution.

• Identify platform needs, growth opportunities, and emerging technologies to enhance paid marketing performance.

• Manage approved budgets, identify additional funding sources, and ensure efficient allocation of resources.

• Partner with creative teams to develop paid marketing asset needs for photo and video shoots.

• Mentor, guide, and develop direct reports within the paid marketing team, fostering a culture of learning and high performance.

• Serve as a strategic consultant to the Brand Marketing team, providing insights and recommendations for messaging and positioning.

Manage eCommerce Direct Marketing Campaigns (20%)

• Collaborate with external agencies to develop and execute direct marketing strategies, including print, digital, and fulfillment campaigns.

• Establish campaign KPIs, optimize performance, and ensure agency accountability to achieve key objectives.

• Manage budgets and identify opportunities for additional funding to support campaign goals.

What You'll Bring to Our Team

Minimum Qualifications:

• Bachelor’s degree from an accredited university or college.

• 7+ years of social and search marketing experience, preferably in a Marketing or Communications environment.

• Demonstrated experience managing paid search, ad testing, and social advertising campaigns.

• Strong written, verbal, and presentation skills with the ability to influence cross-functional teams.

• Proven problem-solving skills and ability to thrive in a collaborative, fast-paced environment.

• Strong project management skills and experience leading multi-channel campaigns.

• Previous experience managing and developing teams.

Preferred Characteristics:

• Ability to develop broad strategic plans and translate them into actionable, tactical initiatives.

• Lifelong learner with a passion for coaching, mentoring, and sharing knowledge with others.

• Exceptional collaboration skills and ability to lead and influence stakeholders beyond direct reports.

#LI-DL1

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.

By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S