Title : Digital Merchandising Manager
Location : Fort Lauderdale (Hybrid days onsite)
Duration : Direct Hire
Work Requirements : US Citizen, GC Holders or Authorized to Work in the
Digital Merchandising Manager
ABOUT THE ROLE
Join us as our next Digital Merchandising Manager and play a pivotal role in shaping how customers experience our brand online. In this dynamic role, you'll transform business goals into bold site strategies that not only drive engagement, conversion, and revenue but also inspire shoppers at every click. From category management and product placement to site readiness for launches, campaigns, and collections, you'll bring together creativity and analytics to deliver a seamless shopping journey. If you're excited to blend storytelling with strategy and thrive on making an impact, this is your chance to own a stage where innovation meets commerce.
WHAT YOU'LL DO
Product Presentation & Site Merchandising
- Manage category pages (Women's, Men's, Footwear), including product listings, categorization, and imagery to ensure accuracy and alignment with brand standards.
- Optimize product placement, sort order, pinnings, and face-out strategy to highlight key trends and maximize conversion.
- Curate seasonal edits, collections, and campaign landing pages to support storytelling and brand identity.
Analytics & Performance Optimization
Review site analytics for assigned categories (CTR, CVR, bounce rates, sell-through) and proactively adjust merchandising strategies.Read and react daily to performance metrics, inventory levels, and customer behavior to drive engagement and sales.Conduct regular site audits to ensure accuracy, consistency, and readiness across digital platforms.Campaign & Product Launch Execution
Prepare site for key product drops, collections, and campaigns, ensuring timely and flawless execution.Partner with marketing, creative, and eCommerce teams to plan and activate digital campaigns across homepage, category pages, and promotional hubs.Customer Experience & Personalization
Execute cross-sell and up-sell strategies within PDPs and PLPs to drive basket size and product discovery.Collaborate with the eCommerce team on taxonomy, linking, and navigation improvements to enhance the customer journey.Leverage data and personalization tools to deliver tailored product recommendations.Cross-Functional Collaboration
Partner with content, SEO, marketing, buying, planning, and product teams to ensure integrated strategies and accurate product go-live.Work closely with creative and operations teams to deliver cohesive campaigns and seamless site execution.Market & Trend Awareness
Benchmark competitor merchandising tactics to identify opportunities and inform strategy.Stay current with apparel retail and digital merchandising trends to continuously evolve best practices.WHAT YOU'LL BRING
years of experience in eCommerce or digital merchandising (preferably in apparel retail).Buying experience (- years) is considered a strong plus.Strong analytical skills with experience using web analytics tools (, Google Analytics, Adobe Analytics).Experience with AI-powered digital merchandising platforms (, Bloomreach, Algolia, Fast Simon) are a plusProficiency with eCommerce platforms (Shopify, Salesforce Commerce Cloud, Magento, etc.).Strong project management skills with the ability to manage multiple campaigns simultaneously.Creative eye for fashion trends, product presentation, and customer experience.Excellent communication and collaboration skills across cross-functional teamsBS / BA Degree – Merchandising, Marketing, Business, or related field