Field Marketing Manager - East

Field Marketing Manager

The Field Marketing Manager (FMM) is responsible for planning, execution & overseeing local marketing activities for the MJUS brand portfolio. This role involves collaborating with local teams, analyzing regional market trends, and developing and implementing marketing and shopper strategies to drive brand awareness, lead generation, and sales within the specified region. The ideal candidate will be located in North Florida or Atlanta, GA. This position will be responsible for the North East region, with dedicated time spent in the South East supporting investment markets.

Principal Duties and Responsibilities :

Execution of Programming :

• Execute all central programs assigned to the market as well as planning & implementing relevant local marketing campaigns to deliver on brand KPIs and sales.
• Programs can include, but is not limited to, sampling, events, sponsorship activation, innovation, shopper programs and POS allocations.
• Manage communication flow between HQ marketing teams, agencies, local sales teams & distributors as relevant to programming activity
• Conduct general sales, brand and promotional-activity training to account staff & management
• Notify TSM / RSMs with any issues and steps taken to resolve those issues
• Perform against established KPIs and market goals

Brand Consistency :

Hiring & Training :

Reporting and Analytics :

Local Team Collaboration :

Budget Management :