Senior Vice President, Analytics

SVP, Analytics

You're curious, organized, methodical, and proactive. You like to use substantiated data to both identify and solve problems, rather than trust your gut alone. As a core capability of global communications powerhouse Weber Shandwick, we are leveraging leading-edge data science and performance analysis approaches and development tools to uncover critical insights derived from the world's most important digital, social, and e-commerce platforms. Working together with our partners in strategic and communications planning, we provide unparalleled access and a 360-degree view into the entire marketing and communications cycle to enterprise, SMB and consumer prospects and customers. Our clients span five continents, and their consumers are everywhere. The systems and tools we are designing will be one of a kind and unique in their value to meet the global marketplace's current and future needs.

Responsibilities

Lead Earned Analytics team- Provide visionary leadership to the Earned Analytics team, fostering collaboration across disciplines to create integrated analytics solutions spanning earned, owned, and paid media. Proven ability to lead and scale analytics teams, foster cross-functional collaboration, and fuel digital transformation initiatives. Maintain deep knowledge and points-of-view on cutting-edge technologies, tools, platforms, and partners relevant to integrated media analytics-including overseeing and / or participating in the rollout of new technologies and partnerships to relevant teams. Serve as senior analytics counsel, providing hands-on consultancy, collaboration and support to clients and project teams in designing, staffing, and delivering analytics work.

Cross-Functional Collaboration- Work closely with firm, regional, practice and other discipline leaders (Strategy, Client Experience, Creative) in fueling breakthrough work, identifying strategic opportunities and reducing barriers to advancing the use and sophistication of analytics across all offices. Contribute to business development and growth (both new client and organic growth) through the use of analytics in proposal development, as well as by designing and selling specific analytics solutions to clients. Lead thought-leadership efforts around the use of analytics in communications and marketing, both inside and outside of Weber Shandwick. Contribute to the development of new analytics tools and techniques / methodology- Engage as an active participant in product development work with data science, data engineering and product management organization. Actively support the merchandising and sell-in of analytics offerings to current and prospective clients. Be the voice-of-the-customer as company seeks to break new analytic ground.

Requirements

Minimum Requirements- 12-15 years of related professional experience within an agency, consulting or corporate setting. Talent development experience and skill in building, leading, coaching, and motivating analyst teams. Ability to derive relevant insights from diverse sources of data, both qualitative and quantitative, including published sources, syndicated data, and proprietary data, and then translating those insights into specific media strategies and recommendations. Ability to design research and analyses to test specific hypothesis around optimal communications creative and channel mix.

Preferred Requirements- Experience using media / marketing intelligence, social listening or other research tools such as : Talkwalker, Brandwatch, GlobalWebIndex, NewsWhip, Meltwater, Cision, Quid, Affinio, Simmons / MRI and / or Comscore. Experience using desktop applications and software used for data / statistical analysis, manipulation and visualization including Tableau, SAS, SQL, MS Office Excel and PowerPoint. Hands-on experience in managing data and data mining. Ability to develop frameworks for steering complex insight / analytics projects.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including : medical, dental, vision, 401k (with employer match), tuition reimbursement, juice money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul, mydays - flexible holiday schedules, short-term disability, paid employee family leave, family building benefit. Salary range : $200,000 - $250,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's / applicant's background, pertinent experience, and qualifications.