Senior Director of EngagementVirtualVocations • Raleigh, North Carolina, United States
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Senior Director of Engagement
VirtualVocations • Raleigh, North Carolina, United States
[job_card.variable_days_ago]
[job_preview.job_type]
- [job_card.full_time]
[job_card.job_description]
A company is looking for a Senior Director, Offline Engagement.
Key Responsibilities
Design and deliver integrated brand and consumer experiences in offline channels to drive acquisition and loyalty
Negotiate with and manage Consumer Engagement agencies for in-market programs and collaborate with cross-functional partners
Identify untapped geographies for market entry and develop tailored strategies to increase presence and market share
Required Qualifications
Bachelor's degree in Business, Marketing, or related field; MBA preferred
10+ years of experience in executing engagement programs in offline channels
Proven track record of driving business growth and leading teams
Strong preference for candidates with US nicotine category experience or CPG products in regulated industries
Strong analytical and negotiation skills
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