UGC Strategist

A company is looking for a UGC Strategist to lead user-generated content production for paid media.

Key Responsibilities

Source, recruit, and manage top-tier creators for ad campaigns

Develop talent briefs and manage creator relationships throughout the production process

Analyze performance data to guide creative iterations and improve content quality

Required Qualifications

A strong portfolio of UGC work

Confident on-camera presence with self-filming and editing abilities

Proven experience in sourcing and managing content creators

Knowledge of paid social platforms and direct-response creative

Ability to connect performance insights to creative direction