Chase Auto Marketing Strategy Director- Experiential

Executive Director Of Experiential Marketing

Join Chase Auto, a leader in auto financing with over $85 billion in assets and partnerships with 75% of U.S. franchised automotive dealers. As part of the prestigious JPMorgan Chase franchise, we serve vehicle manufacturers, auto dealers, and consumers with a comprehensive suite of financial products and servicesfrom retail lending and captive financing to commercial services such as floorplan products, treasury services (including deposits, cash management, and payment processing).

As the Executive Director of Experiential Marketing within Chase Auto, you will serve as a pivotal leader responsible for supporting the development and execution of innovative marketing strategies that enhance customer engagement, brand awareness, and loyalty through immersive experiences. You are a creative thinker with a passion for storytelling and a profound understanding of consumer behavior. You will have demonstrated expertise in event design within a large enterprise, effectively collaborating with both internal teams and external partners to drive event engagement.

Job Responsibilities

• Lead and manage a cross-functional team of Senior Event Planners (VP level), providing strategic direction and guidance to ensure the successful execution of experiential marketing initiatives.
• Work closely with the Private Label Captive Finance Marketing Strategist to ensure alignment and delivery of Private Label Captive Finance partner goals, fostering strong partnerships and strategic coherence.
• Develop and implement experiential marketing strategies that align with Chase Auto's brand objectives, as well as the customer acquisition and loyalty goals of our Private Label Captive Finance partners.
• Lead the planning and execution of events and activations that create memorable experiences for customers and prospects, ensuring high-quality delivery and impactful engagement.
• Manage relationships with external vendors, agencies, and partners to deliver high-quality experiences, ensuring seamless coordination and execution.
• Analyze and report on the effectiveness of experiential marketing initiatives, using data-driven insights to optimize future campaigns and drive continuous improvement.
• Stay current with industry trends and emerging technologies to continuously innovate and enhance experiential marketing efforts, maintaining a competitive edge.
• Oversee budget management and ensure cost-effective execution of marketing activities, optimizing resource allocation and financial planning.
• Oversee all partner workstreams to bring disparate functions together in one seamless, integrated program, including creative and content development, event logistics, management and execution, and creating a seamless, integrated program, while adhering to key policies and procedures (e.g., Adtrax, L&C reviews, etc.).
• Manage multiple projects and assignments and deliver quality work with limited oversight and guidance from the MD, Head of Partnership Marketing.

Required Qualifications, Capabilities, and Skills

Preferred Qualifications, Capabilities, and Skills