AWM, Marcus by Goldman Sachs, Paid Media Acquisition Marketing, Associate, Chicago, IL

Wealth Management

Across Wealth Management, Goldman Sachs helps empower clients and customers around the world to reach their financial goals. Our advisor-led wealth management businesses provide financial planning, investment management, banking and comprehensive advice to a wide range of clients, including ultra-high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our direct-to-consumer business provides digital solutions that help customers save and invest. Across Wealth Management, our growth is driven by a relentless focus on our people, our clients and customers, and leading-edge technology, data and design.

Marcus by Goldman Sachs is the firm's direct-to-consumer business. Marcus combines the entrepreneurial spirit of a start-up with more than 150 years of experience. Today, we serve millions of customers across multiple products, leveraging innovative design, data, engineering and other core capabilities to provide customers with powerful tools and products that are grounded in value, transparency and simplicity.

Marcus by Goldman Sachs

Marcus Deposits is one of the leading and fastest growing online banks, and acquisition marketing plays a critical role in growth. The Marcus acquisition marketing team is responsible for driving new customer acquisition through digital media channels efficiently and at scale, as well as managing and optimizing customers' experience on site to account application for the Marcus high-yield savings accounts and certificates of deposits products. The team is performance-driven and focused on operational excellence.

Your Impact

As an associate on the acquisition marketing team you will create, manage, and execute paid media campaigns across numbers of different channels aimed at driving new customer. You will own the end-to-end strategy / planning, execution, optimization, budget management, analysis and reporting for our team.

You will also help the acquisition team stay current with industry trends and customer expectations to incorporate them into our optimization plan. As part of your role, you will interact and work with Product, Pricing, Legal & Compliance, Analytics, and Tech among others. This opportunity is for a 2026 start.

How You Will Fulfill Your Potential

• Develop media plans for campaigns against business goals to execute multiple paid media channels
• Develop in coordination with other marketing team members short and long term digital advertising strategy with the goal of driving new customer acquisition
• Lead influencer marketing initiative with paid media amplification
• Work collaboratively across internal marketing team members and external digital agency partners to support both new and current digital marketing campaigns
• Manage the marketing deliverable cycle including initial planning, creative briefing, implementation, monitoring optimization, analysis and reporting
• Lead day-to-day operations of paid media campaigns and maintain a high-standard of operational excellence
• Review and analyze campaign performance on daily, weekly, and monthly basis; develop reporting dashboards and conduct deep dive analysis as needed
• Lead marketing technology strategy including cookie-less solutions
• Manage marketing / technology vendor relationships
• Provide recommendations around areas of new opportunity for traffic growth to the website

Basic Qualifications

About Goldman Sachs

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com / careers.

We're committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process.

Goldman Sachs is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, veterans status, disability, or any other characteristic protected by applicable law.